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Bachelor of Arts Fashion Marketing and Communication

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Bachelor of Arts Fashion Marketing and Communication - Itália

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Daniela Nogueira
Bachelor of Arts Fashion Marketing and Communication
  • Modalidade

    As aulas do curso de Bachelor of Arts Fashion Marketing and Communication são ministradas na sede do centro em Roma.

  • Duração

    O curso de Bachelor of Arts Fashion Marketing and Communication dura 3 anos e tem 180 créditos.

  • Certificado Oficial

    O aluno receberá o Diploma de Bachelor of Arts Fashion Marketing and Communication .

  • Considerações

    O Bachelor of Arts Fashion Marketing and Communication oferecido pelo IED Roma visa desenvolver habilidades criativas e técnicas de seus aluno, tornando-os capazes de identificar as tendências do mercado.

    No mundo da moda, o departamento de Marketing é de fundamental importância, pois é o responsável por analisar o mercado, guiando a empresa em sua estratégia de contato com o público. É também o responsável por organizar a produção e as estratégias de comunicação e distribuição.

  • Dirigido a

    O Bachelor of Arts Fashion Marketing and Communication dé indicado para pessoas que queiram conciliar o trabalho nas áreas de comunicação e comércio.

  • Área de atuação

    O profissional de Marketing tem um extenso mercado de trabalho, sendo solicitado em empresas de diferentes portes e podendo desenvolver diversas funções relacionadas à promoção da empresa e da marca.

  • Salário estimado

    Um profissional de marketing ao entrar no mercado de trabalho ganha cerca de R$ 2000,00.

Bachelor of Arts Fashion Marketing and Communication - Itália Comentários sobre Bachelor of Arts Fashion Marketing and Communication - Itália
Conteúdo:
BA FASHION MARKETING AND COMMUNICATION

Credits: 180| Duration: 3 years | Language: English


The completion of the three year IED course in Fashion Marketing and Communication is a valuable addition to one’s professional skill set and is made for those who have high personal objectives: developing creative talents must be the first step in becoming a specialist in this field, strengthening one’s project development and technical skills in order to be able to feel confident about having a complete understanding of the economic environment, to be in a position to judge its strong points, and be capable of segmenting and continually monitoring the market.

Professional profile: Fashion Buyer, Licensing Manager, Store o Retail Manager, Sales Manager, Merchandising Manager, Fashion Stylist, Fashion PR.


Major studies:

Fashion Communication  /  Fashion Marketing


DESCRIPTION

The men and women involved in fashion marketing are required to have a highly developed cultural background and high esthetic sensibilities, as well as the creativity needed to develop new ideas in order to promote the growth and constant renewal needed in a fashion company. In the world of fashion, the marketing department is of utmost importance: analyzing the market, tendencies and lifestyles, helping to guide the company in their approach to the public, planning and organizing the production, product launches, communication strategy and distribution of the collections.

The first year of the course of Fashion Marketing is devoted to the acquisition of the fundamental technical skills required, the correct methods used in project management, and building a solid base and preparation regarding the culture of fashion. The study program is concentrated on designing a fashion photography shoot: from observing the real world and deconstructing the signals, to the development of an idea and its transformation into a style, in an imaginary situation where the student is required to create an editorial project. The essential goal is assist the student in his capacity to interpret the styles, to analyze and synthesize the real world and his own ideas, translating them into a creative and coherent image, who knows how to transmit the essence of an esthetic image.

The second year is designed to go deeper into the methods, the acquired tools and the cultural aspects which will be more concretely defined: the projects (photo shoots of women, men, still life) deal with all of the various phases which are involved: research/development/realization - and which represent the building blocks of the study program. Each subject is handled according to the project: the technical and creative methodology (software, digital imaging, video creation); the cultural codes (contemporary fashion, photography, semiotics and in general learning how to interpret images). The basic objective is to form a specialist in Fashion Marketing capable of knowledgeably managing the creativity, the time and the mechanisms involved in project management, and to show a high level of skill regarding the background of different fashion styles throughout history, contemporary tendencies, critical analytical capabilities and their synthesis into new forms.

The third year is dedicated to an advanced design project in a simulated professional environment involving complex cultural elements. The elaboration of the final project leaves room for personal intuition and critical reflections on the part of the student. The thesis project for the course of Fashion Marketing favors the development of a personal style and a project which shows originality and coherence, in which the student must show his knowledge of the technical, quality and economic aspects tied to the actual production of the collection.

The students will undertake a Bachelor of Honours Degree awarded by the University of Westminster at IED, valid throughout the European Community.


Teachings


1-
  • Art History
  • Computer Tools 1
  • Contemporary Fashion
  • Design Management
  • Fashion Company Management
  • Fashion System
  • Fashion product
  • Fashion publishing
  • Fashion writing
  • Graphic Design
  • History of Fashion
  • Introduction to Fashion Communication
  • Introduction to Fashion Marketing
  • Market Research
  • Merchandising
  • Project 1 – Fashion communication
  • Project 1 – Fashion marketing
  • Textile culture


2-
  • Below the line communication (events)
  • Budgeting and Marketing plan
  • Computer Tools 2 (web / InDesign)
  • Distribution system
  • Fashion advertising
  • Fashion and new media
  • Graphic languages
  • Law basics and contracts
  • Law elements
  • Lifestyle and Trends
  • Press office and PR
  • Project 2: Fashion editorial office
  • Project 2: Retail management
  • Project 3: Event organization
  • Project 3: Fashion buying
  • Semiotics
  • Sociology
  • Video Languages
  • Video techniques
  • Web marketing

3-
  • Branding for fashion
  • Business plan
  • Career design
  • Fashion in Music / Fashion in Cinema/Fashion Photography
  • MAJOR PROJECT
  • Major Project research
  • Marketing ethics
  • Project 4: Fashion Show
  • Project 4: Merchandising plan
  • Project 5: Fashion Styling
  • Project 5: Visual merchandising
  • Project 6: Communication strategy
  • Project 6: Marketing strategy
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