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Three Years Course in Product Design

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IED Istituto Europeo di Design - sede Milão

Three Years Course in Product Design - Itália

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Daniela Nogueira
Three Years Course in Product Design
  • Modalidade

    O Bachelor of Arts Product Design tem suas aulas realizadas na sede do IED em Milão.

  • Duração

    O curso de Bachelor of Arts Product Design do IED Milão tem uma duração total de 3 anos.

  • Certificado Oficial

    O curso confere o Diploma Acadêmico de Nível 1 em Bachelor of Arts Product Design, reconhecido pelo Governo da Itália.

  • Considerações

    O designer de produtos é o responsável pela criação estética de produtos para a indústria. O profissional dessa área deve ser capaz de inovar de tanto na forma criatiava e estética como social e tecnológica. Seu papel é entender as necessidades do mercado e, levando isso em consideração, desenvolver um projeto de produção em escala industrial. Com isso, o curso de Bachelor of Arts Product Design oferecido pelo IED Milão aborda tanto as questões técnicas relativas ao mercado e à indústria, como procura desenvolver o lado criativo dos alunos.

    O projeto final do curso prevê o trabalho em parceria com empresas conhecidas internacionalmente associadas ao IED, em busca de ideias inovadoras e soluções viáveis para o mercado e proporcionando ao aluno a prática e o contato com o mercado de trabalho.

  • Dirigido a

    O curso de Bachelor of Arts Product Design é voltado a pessoas que queiram conciliar o estudo de aspectos da indústria e do mercado com o design, projetando e produzindo serviços e produtos.

  • Área de atuação

    O designer de produtos pode trabalhar para diversos tipos de empresas, produzindo produtos de acordo com a necessidade do mercado, que podem ir desde eletrodomésticos a embalagens.

Three Years Course in Product Design - Itália Comentários sobre Three Years Course in Product Design - Itália
Product Design - Major in Product Design.
Three years courses - Milan

The Product Designer is concerned with the creation and design of products for industry. This professional is capable of initiating the process of innovation in all of its facets: creative, esthetic, social and technological. His role is in fact, that of understanding and foreseeing the needs of the market, put them into the context of the organization and translate them into a concrete project for eventual production on an industrial scale. His design culture must be vast, covering theoretical aspects as well as specific technical aspects of the project.

Professional profile: Product Designer, Concept Designer, Art Director, System Designer, Research Assistant for materials, components, technical devices.

The course is recognized by Italian Ministry of Education and Research (MIUR) as an Academic Diploma Level I (180CF)

  •     Credits: 180
  •     Start date: October 2017
  •     Language: English


The course program is concerned with an important reality in the panorama of Italian and international industry: packaging design, which is used to present, protect and communicate all of the objects and food products we buy and which has a fundamental role in the commercial success of a product. The area of design undertakes the complexity of packaging, working out the technical aspects, function and form, with the knowledge that the choices made by the designer must offer solutions to the environmental problems, combining the commercial strategy with sustainability.

The first year Product Design is dedicated to the teaching of the fundamentals, the basic training regarding the culture, the tools and the rules which distinguish and characterize a project based approach.

The second year concentrates on the methods and assisted project design. The student acquires knowledge and competence in specific professional areas, through practical experiences, the study of technical disciplines and characteristics of the culture, with particular attention given to the evolution of the context, the markets and the language used.

The third year is dedicated to an advanced design project in a professional setting, gaining experience in what is required of a professional designer in various fields.

The final thesis project is both complex and detailed, carried out in collaboration with organizations and companies who work together with the European Design Institute and who are looking for original and innovative solutions.

The students are encouraged to become completely autonomous, capable of making coherent decisions based on reasoning, to demonstrate relationship skills and to assume precise responsibilities. The semi-professional experience represents for the graduates a ‘special advantage’ upon entering the work force. The training is carried out by professionals from various business sectors; in this way the highly fluid transitions we see in the real world job markets both nationally and internationally, can find an immediate connection with the students participating in these up to date and relevant courses.

The outline as described above constitutes the obligatory program which all students must complete and upon which the exams or other forms of verification will be based. During the three year program, there is the possibility to participate in design workshops, cultural seminars, contests, conferences, special projects, and company and factory visits. Participation in these activities is in addition to the study plan of which they are an integral part. Just as in the same way, the other organized activities, both personal and in the laboratory, constitute an integral part of the course.

The course is recognized by MIUR as an Academic Diploma Level I


Early Bird Discount – 2015 Undergraduate Programs Entries

Apply early to IED Istituto Europeo di Design for our Undergraduate programmes and receive a 15% discount from your tuition fee.



    Design Methods
    Graphic Design
    History Of Contemporary Art
    History Of Design 1
    Interdisciplinary Lectures/seminars/ Workshops
    Introduction To Cultural Marketing
    Materials Typology 1
    Model Building 1
    Perception Theory And The Psychology Of Form
    Product Design 1
    Technical Drawing


    3d Computer Model-making Techniques
    Design 1
    Design Management
    Drawing Techniques And Technologies
    History Of Contemporary Architecture
    History Of Design 2
    Interdisciplinary Lectures/seminars/ Workshops
    Materials Typology 2
    Model Building 2
    Product Design 2
    Sociology Of Culture


    3d Rendering Technologies
    Cultural Anthropology
    Design 2
    Final Test
    Foreign Language
    Interdisciplinary Lectures/seminars/ Workshops
    Layout And Display Techniques
    Product Design 3
    Phenomenology Of Contemporary Arts


Elisa Saporiti
She is a product strategic designer graduated at the Istituto Europeo di Design Milano. Since 2003 she is engaged in global development of products, from the research, to final aesthetics for clients such as Head, Gardena, Nolan, Britax, Chicco,and others. Over the years she has gained significant experience in color design.

Antigone Acconci
Graduated in Architecture at Florence University she obtained a Master degree from IED Milano, where now she’s working as final thesis project coordinator and teacher. She works as an architect and designs for several italian and international brands. In 2011 was nominated with Riccardo Bastiani as Young Design Talent by Elle Decor Italy.

Alfonso Arosio
Graduated in Industrial Design and Furniture at Milan Polytechnic. From the collaboration with Cappellini he acquired know how in interior design, corporate identity and public relations, in charge of the image of Cappellini stores in the world. Develops projects for companies in the furniture industry, for furniture showrooms and exhibition stands. Collaborates with Schiffini, Cappellini, Cassina, Poltrona Frau, Abitare il Tempo Verona Fair and professor of design at IED in addition to dealing with the design of private homes and public spaces.

Enrico Azzimonti
Graduated in Architecture in 1993 at the Polytechnic in Milan, since 1994 he is active in Architectural and Industrial Design processes. Along with the didactic activity, he develops collaborations with companies like: TVS, Lavazza, Fratelli Guzzini, Coop, Jvc, Diamantini & Domeniconi, Bilumen, Risolì, Bosa, Pavoni Italia.

Giovanni Baffetti
Product designer graduated at IED with honors in 2007, he developed his thesis project on systems and products for BM Group. Since 2007 he is didactic assistant to IED product design three years courses, coordinator of special activities, and teaching Material Typology. He collaborates as freelance product and graphic designer for various architecture and design studios.

Fabrizio Bertero
Fabrizio Bertero, Andrea Panto and Simona Marzoli founded in 1998 BPM Studio, design studio that applies their creativity to areas ranging from urban to 'industrial design, architecture and interior design. For almost fifteen years the studio deals with projects of international dimension - Zanotta, Frankie Morello, illy, Fiat and Alfa Romeo, TDK.

Federica Bosoni
Federica Bosoni, graduated in "Architettura d’Interni" at IED Milano, worked as graphic designer and interior designer. Since 2006 she collaborates with IED and she is coordinator of English language Product Design and Interior Design courses. She teaches "Design Methods" in the English language Interior Design Course.

Marina Botta
Architect, PhD (Politecnico, Milano and KTH, Stockholm) and Environmental Designer (MIT, Boston). Researcher on building and urban renovation with respect for the existing and sustainability. She has cooperated with several universities, public housing authorities and Stockholm planning office. To IED students she proposes a design approach based on the awareness of the environmental issues.

Davide Dell'Orto
Bachelor in Product design at IED Milano, Master course degree in Product design at IED Milano. Prototype maker, modelling lab teacher, specialized in the development of prototypes and in brainstorming groups management. Collaboration with design studio Giallo 108 and modelling studio Elaboratorio. He collaborates with the IED Design School as modelling teacher and laboratory assistant.

Connie Di Nardo
Graduated in Architecture and Building Engineering, obtaining a Master’s degree for Museum Curators for contemporary arts. After having developed working experiences in various architecture studios and collaborating with various museums as exhibition designer and fundraising activities organizer, presently she’s collaborating with IED Design School in Milan.

Massimo Duroni
Bioarchitect and EcoDesigner from '92 and from '99 teacher consultant on the efficient use of materials. An interior design project was awarded as the best public space in Italy. Diploma of Honour Award "Art 2000" patents for flooring systems and furniture. Autoproducer of objects with low environmental impact. Member of the Scientific Committee of the National Museum of Science and Technology Leonardo da Vinci.

Jole Lombardini
Graduated in 2010 in Interior Design with honors from IED Milan with a thesis EcoKitchen in collaboration with the company Schiffini. In 2011 she specializes in management of cultural events. She currently works at the IED in Milan as a teacher of the Techniques and Technologies of Design, teaching assistant of the three year course in Interior Design and as a thesis assistant.

Stefano Maderna
He is an architect currently working with 99ic srl and, since 2009, on his own with the office Maderna Trovato. He studied architecture at Politecnico di Milano, where he’s currently teaching, and at Escuela Politecnica de Madrid. He has worked and exhibited on the impact of a programatic mixture on architectural sustainability and landscaping.

Stefano Maderna
He is an architect currently working with 99ic srl and, since 2009, on his own with the office Maderna Trovato. He studied architecture at Politecnico di Milano, where he’s currently teaching, and at Escuela Politecnica de Madrid. He has worked and exhibited on the impact of a programatic mixture on architectural sustainability and landscaping.

Antonio Romano
Designer, graduated in industrial design at the University of Rome in 2001. Expert in Yacht Design he founded in 2004 Hot Lab: www.hotlab.it, studio of yacht design which quickly became known in the marine industry and internationally appreciated, winning several awards and drawing the attention of the media. Since 2008 he collaborates with IED.

Silvia Roth
She graduated in Industrial Design at IED in '99. In 1999-2000 she collaborated with the Advance Design Center at Alfa Romeo in Arese. She collaborated with different architecture and design studios. Since 2000 collaborates with IED Design Milan, where she held several positions as coordinator of the courses CSP, thesis coordinator as a lecturer for Communication Project course.

Giacomo Sugliano
Designer, he studied at the IED as Industrial Designer. He received a scholarship for the Master RSP in Industrial Design IED. After a few years of working experience in studying design, opened his studio in 2010, working with various companies and studios like 3M, Ferrero, Pulse Innovation, Atelier Biagetti, BM Group.

Davide Angeli
Graduated at IED Milan, he began his career in 2004 alongside Michele De Lucchi. With him he  developed projects in recent years in the field of coordinated image, product design, but also architecture and fittings. Working with Ferrari, Intesa Sanpaolo, La Triennale di Milano, Kartell, Guzzini, 1920 Riva etc. In parallel he collaborates with other important Italian communication including Oliviero Toscani Studio Trivium and Quadrivium. 

Valentina Croci
Graduated from Venice University of Architecture (IUAV), she attained an MSC in Architectural History from the Bartlett School of Architecture in London, and a PhD in Industrial Design Sciences at the IUAV. She is a freelance journalist since 2001, currently contributing for Atcasa.it, Interni and Ottagono. She is an ADI member since 2008, and part of the scientific board of Open Design Italia, since 2010. 

Simone Fumagalli
He graduates in architecture at Milan University. After two years practice in Düsseldorf in 1999 he joins Matteo Thun & Partners office based in Milano where he specializes in lighting design. He is a founding member of Quarch Studio (2006) developing several lighting concepts for retail, hospitality and offices. 

Kulhanek Hisham
Si è laureato al Delft Institute of Tecnology (Paesi Bassi). Ha fondato il Zooi Lab a Milano con Mindert Tjebbo de Konigh, tenendo corsi alla Domus Academy e al Politecnico di Milano. Attualmente si occupa  di brand identity e design strategy, product design, engineering e manufacturing, graphic e interface design, progettazione degli spazi e architettura. Clienti: Artifort, Lumiance, Morinox, Tefal, Kone, Bodum, Nestlé, Hamilton Company, Seccose, Quattrifolio, Cristina, Bionsen, Piaggio.

Luca Papini
He studied at the Faculty of Architecture in Florence and later he graduated in Industrial Design at the IED in Milan. He opened his own studio in 2005, its activities focusing on industrial design. He won international awards like the Good Design Awards in Chicago in 2006 and in 2010, in 2010 a mention by the jury of the Grandesign Etico in Milan and in 2011 received a nomination for the German Design Preis. Starting from 2012 he teaches industrial design at the IED of Milan.

Mattia Parlangeli
He helds a BA in Industrial Design and a Masters in Graphic Design Management at Istituto Europeo di Design di Milano. Founder of Bureaucracy.ws he works in many areas of visual communication as brand identity, typography, web design for brands like IED Master, FMI, San Carlo, Red Bull. 

Ruggero Prandi
Graduated in Product Service System Design, Ruggero Prandi has always connected the passion for industrial design with the interest for marketing. Expert in project management both in Media and Communication Sector on international scale, nowadays he’s coordinating integrated marketing projects for Italian insurance industry’s top players.   

Mark William Salerno
Freelancer Mark William Salerno has a Bachelor in Industrial Design (Monash University, Melbourne) and a Master in Car Design (SPD, Milan). With Design Innovation, he has led projects with Fiat, Indesit, Piaggio, Argo Tractors and more. He is also a professor at Milan's top design institutions, IED and Domus Academy. 

Antonio Salvi
Architect and designer, started his career working in the engineering field, and then, as project manager, in the research on polymers and new materials (ENI group), until he turned to design. Now his business is mainly aimed to structural packaging design and high education. He is the author of “Plastica Tecnologia Design”.  Linkedin: 

Valerio Sommella
Graduated cum laude from the Politecnico of Milan.  He Worked with Stefano Giovannoni, Marcel Wanders and opened his design studio in 2009. He works for both Italian and international clients designing products ranging from furniture to consumer electronic goods for and lighting. 

Valentina Anzoise
Degree in Sociology, she earned a Ph.D. in Information Society at the University of Milano-Bicocca. Currently, she is Associate Researcher at the European Centre for Living Technology (Ca’ Foscari University of Venice). Research interests: Qualitative methodologies, Visual and Cultural Studies, Knowledge Society, Innovation and Sustainability. 

Maddalena Casadei
She received her master's degree in Design at Domus Academy in 2002. Graduated in Architecture at the University of Ferrara. She deals with design, exhibition and interior.

Anna Casaglia
With a degree in Sociology, she completed a Ph.D in Urban Studies. Currently she’s a research fellow at the Department of Sociology, University of Milano Bicocca. Her main interests divided cities, territorial dimension of ethno-national conflicts, borders and identity, right to the city and the adoption of a socio-material perspectives.

Gabriel Weirich
Graduated in Fashion Design (HAW Hamburg), followed by a Master's degree at the Domus Academy. His studio is specialized in product design, trend research, innovation management and design strategy. Prices/Awards: DAAD, Marlborough Design Award, Red Dot Design Award “Best of the Best”. 

Stefano Moscatelli
Graduated in Architecture from the Politecnico of Milan in 2008. In 2010 he got a Master's degree in Sustainable architecture and Territory at the Politecnico of Milano. He collaborated with the Barcelona architectural office EMBT. Since 2011 he is a teacher at IED - Milan.


Activities in the Computer Labs allow the students to acquire both theoretical knowledge and practical skills necessary for the completion of each course. The Computer are equipped with OSX and Windows operating system, projector, printer, scanner and graphic pens. All the necessary software needed to develop projects and prepare for exams are already installed. Common areas located within the premises are equipped with WIFI connection.
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