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Bachelor of Arts Fashion Marketing and Communication

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IED Istituto Europeo di Design - sede Barcelona

Bachelor of Arts Fashion Marketing and Communication - Barcelona - Espanha

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Bachelor of Arts Fashion Marketing and Communication
  • Modalidade

    O curso deve ser realizado presencialmente.

  • Duração

    A duração do curso é de 3 anos.

  • Certificado Oficial

    Após o curso o aluno recebe o certificado de Bacharel em Marketing e Comunicação da Moda, validado pela Universidade de Westminster.

  • Considerações

    O curso de Bachelor of Arts Fashion Marketing and Communication visa a formação de profissionais antenados e condizentes com a real necessidade do mercado atual que envolve a moda. Esse mercado está cada vez mais competitivo e da mesma maneira em constante crescimento e com necessidade de mão-de-obra qualificada.

    Dessa maneira, o curso capacita os alunos através de disciplinas que demonstram os conceitos estratégicos dos produtos da moda, a fim de realizar um marketing integrado entre a comunicação e aspectos que giram em torno de espetáculos como desfiles, eventos e a comunicação com o mercado consumidor em geral.

  • Preço do Curso

    Consultar preço.

  • Dirigido a

    O curso é destinado a pessoas que se interessam em aumentar seus conhecimentos e atuação na área de Marketing voltado para o mundo fashion.

  • Área de atuação

    O profissional poderá atuar nas áreas de Marketing de diversas marcas de grifes de roupas, acessórios, sapatos e outros itens de moda como: Colcci, OneUp, Spezzatto, Chanel, Pedro Lourenço, Cavalera, Maria Bonita, C&A, Louis Vitton, Miu Miu, Bottega Veneta, Elie Saab, Valentino e Jean-Charles de Castelbajac.

  • Salário estimado

    O salário do profissional da área gira em torno de R$ 6.000,00

Bachelor of Arts Fashion Marketing and Communication - Barcelona - Espanha Comentários sobre Bachelor of Arts Fashion Marketing and Communication - Barcelona - Espanha
Conteúdo:
BA with HONOURS FASHION MARKETING AND COMMNICATION


Credits: 180  |  Duration: 3 years  |  Language: English

The professionals of marketing and communications for the fashion system have general and specific expertise in such topics as cost analysis, the decisions involved in distribution and relating with various communication media.

These are professionals who are capable of promoting and communicating fashion as a product and of devising and managing an integrated communications strategy, taking care of all its aspects: from external relations to organising events and fashion shows and communicating with the end consumer.

DESCRIPTION

This course is under validation by the prestigious University of Westminster. The course trains professionals in tune with current market needs, fully equipped to Access the world of fashion companies in the areas of marketing, product, communication and distribution.
Fashion marketing and communication professionals promote and raise awareness right through from the concept to fashion product. They come up with ideas and carry out and integrated marketing and communication strategy, taking account of all aspects: organisations strategy and external relations, events and shows and communication with end consumers.

The first year is perfect to acquire the basic skills and a strong culture and methodology of the project. Starting from the second year students will start working in collaboration with real enterprises in order to be ready to develop the thesis project by the end of the third year, where they will have to demonstrate the acquired knowledge from the first day.


TEACHINGS


1)
    COMMUNICATION STRATEGY
    BRAND CREATION
    BUSINESS MANAGEMENT
    COMPUTER TOOLS I
    FASHION AND VISUAL ARTS
    FASHION EVENTS
    FASHION EXPRESSIVE RESSOURCES
    FASHION SYSTEM AND TRENDS
    HISTORY OF ART
    HISTORY OF FASHION
    INTRODUCTION TO FASHION MARKETING
    MARKETING PLAN
    MATERIALS AND TECHNOLOGY I
    PRESS OFFICE MANAGEMENT
    PRODUCTION PROCESSES
    PROJECT DEVELOPMENT
    SEMINARS
    SOCIOLOGY OF FASHION
    WEB COMMUNICATION
    WORKSHOPS – EXPERIMENTAL WORKSHOPS

2)
    BUSINESS DATA ANALYSIS
    BUSINESS MANAGEMENT II
    COLLECTION PROCESS- PRODUCT MANAGER
    COMMUNICATION MANAGEMENT
    COMMUNICATION PLAN PROJECT
    COOL HUNTING
    FASHION JOURNALISM
    INTERDISCIPLINARY WORKSHOP
    MARKET RESEARCH
    MATERIALS AND TECHNOLOGY II
    NEW MARKETS OVERVIEW
    PUBLIC RELATIONS
    RETAIL MARKETING
    SEMINARIES
    SEMIOTICS
    STYLIST AND FASHION EVENTS
    THE DISTRIBUTION SYSTEM
    VISUAL MERCHANDISING

3)
    COMMERCIAL NETWORKING
    CRM
    DISSERTATION PROJECTS
    DISSERTATION RESEARCH
    FASHION E- MARKETING
    INTERNATIONAL MARKETING
    NEW FASHION PROFILES
    PORTFOLIO PRESENTATION
    SPONSORSHIP
    STRATEGIC MARKETING


TEACHERS


Anna Sabater
 
She graduated in business sciences (University of Barcelona).
Fashion designer (IDEP) specialising in fabrics (Saint Martins School).
Founder of It’s about Product.



Elena Salcedo
 
Bachelor’s and Master’s degree in administrationand business management, specialising in Marketing(ESADE).
Freelance consultant for strategy, retail andbrand management projects in the sector of fashion andaccessories.
Author of the book Fashion and Business.



Jordi Puig
 
He graduated in law (University of Barcelona).
MBA from ESADE.
Director of Plusvalue Marketing and Retail Services.



José Guerrero
 
External coordinator of the Fashion Marketing andCommunication course.
He graduated in fine art fromthe University of Granada.
Post-graduate degree in digitalimage and production and project management (Bournemouthand Poole Art and Design College, Dorset, UK).
He coordinated and manages projects for Women’secret (GrupoCortefiel) from the design and communication department.



Juergen Salenbacher
 
Bachelor’s degree in design and communication.
Diploma in public relations and Master’s degree in international business administration.
Specialist in high performance and executive coaching, and author of a book on international creative designers.
He is currently strategic director of Global Healthcare.



Pilar Pasamontes
 
Vice-president of ModaFAD.
Fashion historian, works with different TV programmes (TV3) and fashion magazines (Marie Claire).



Teresa Buhigas
 
She graduated in administration and business management.
MBA from ESADE.
Since 1997 she has been a partner at Facto Estrategia y Marketing S.L.

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    Por Clarissa Benvindo sobre Bachelor of Arts Fashion Marketing and Communication - Junho 2011
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