BA with HONOURS FASHION MARKETING AND COMMNICATIONCredits:
180 | Duration:
3 years | Language:
The professionals of marketing and communications for the fashion system have general and specific expertise in such topics as cost analysis, the decisions involved in distribution and relating with various communication media.
These are professionals who are capable of promoting and communicating fashion as a product and of devising and managing an integrated communications strategy, taking care of all its aspects: from external relations to organising events and fashion shows and communicating with the end consumer.DESCRIPTION
This course is under validation by the prestigious University of Westminster. The course trains professionals in tune with current market needs, fully equipped to Access the world of fashion companies in the areas of marketing, product, communication and distribution.
Fashion marketing and communication professionals promote and raise awareness right through from the concept to fashion product. They come up with ideas and carry out and integrated marketing and communication strategy, taking account of all aspects: organisations strategy and external relations, events and shows and communication with end consumers.
The first year is perfect to acquire the basic skills and a strong culture and methodology of the project. Starting from the second year students will start working in collaboration with real enterprises in order to be ready to develop the thesis project by the end of the third year, where they will have to demonstrate the acquired knowledge from the first day.TEACHINGS1)
COMPUTER TOOLS I
FASHION AND VISUAL ARTS
FASHION EXPRESSIVE RESSOURCES
FASHION SYSTEM AND TRENDS
HISTORY OF ART
HISTORY OF FASHION
INTRODUCTION TO FASHION MARKETING
MATERIALS AND TECHNOLOGY I
PRESS OFFICE MANAGEMENT
SOCIOLOGY OF FASHION
WORKSHOPS – EXPERIMENTAL WORKSHOPS2)
BUSINESS DATA ANALYSIS
BUSINESS MANAGEMENT II
COLLECTION PROCESS- PRODUCT MANAGER
COMMUNICATION PLAN PROJECT
MATERIALS AND TECHNOLOGY II
NEW MARKETS OVERVIEW
STYLIST AND FASHION EVENTS
THE DISTRIBUTION SYSTEM
FASHION E- MARKETING
NEW FASHION PROFILES
STRATEGIC MARKETINGTEACHERSAnna Sabater
She graduated in business sciences (University of Barcelona).
Fashion designer (IDEP) specialising in fabrics (Saint Martins School).
Founder of It’s about Product.Elena Salcedo
Bachelor’s and Master’s degree in administrationand business management, specialising in Marketing(ESADE).
Freelance consultant for strategy, retail andbrand management projects in the sector of fashion andaccessories.
Author of the book Fashion and Business.Jordi Puig
He graduated in law (University of Barcelona).
MBA from ESADE.
Director of Plusvalue Marketing and Retail Services.
External coordinator of the Fashion Marketing andCommunication course.
He graduated in fine art fromthe University of Granada.
Post-graduate degree in digitalimage and production and project management (Bournemouthand Poole Art and Design College, Dorset, UK).
He coordinated and manages projects for Women’secret (GrupoCortefiel) from the design and communication department.Juergen Salenbacher
Bachelor’s degree in design and communication.
Diploma in public relations and Master’s degree in international business administration.
Specialist in high performance and executive coaching, and author of a book on international creative designers.
He is currently strategic director of Global Healthcare.Pilar Pasamontes
Vice-president of ModaFAD.
Fashion historian, works with different TV programmes (TV3) and fashion magazines (Marie Claire).Teresa Buhigas
She graduated in administration and business management.
MBA from ESADE.
Since 1997 she has been a partner at Facto Estrategia y Marketing S.L.