Intensive Master's in Communications, Marketing and Advertising
Start date: February 2014 | Duration: 3 months | Language: Spanish
The Intensive MA in Communication, Marketing and Advertising reveals the keys to an optimum management of these disciplines in an increasingly changing environment.
The programme covers wide-ranging contents, from the basic knowledge of these three fields of action to the importance of their role with regard to business objectives, as well as establishing estimates and budgets, assigning resources, assessing the results obtained, the importance of the creative factor and the drafting of a brief, and learning about the audiovisual and graphic production of a project.
The Intensive MA in Communication, Marketing and Advertising teaches students the most innovative theoretical-practical knowledge and skills, applicable to the fields of communication and marketing, with the aim of becoming judiciously trained professionals who are able to deal with all these challenges.