Course Visual Merchandising for the Fashion Industry
Start date: July 2014 | Duration: 4 weeks – Full time | Language: English
Description: Develops the skills necessary to create retail store window and interior display. Fundamental principles and techniques of visual merchandising, including store planning, display conceptualization and implementation, company branding and customer communication are introduced and the course allows students to practically apply these new skills in their final project the design and execution of a window design in a retail space in Florence. Site visits play an important role as students will investigate locations and learn how to evaluate and present potential spaces and displays.
Admission requirements: Introductory courses are intended for students at all levels of experience, including absolute beginners. No specific skills are required. Applicants should also show curiosity, passion and motivation.
Topics covered: Fashion communication, branding for fashion brands, the importance of color and how it works, conceptual thinking, windows and displays on a budget, lighting systems, plan and design a window/display, client presentations