This Certificate Course is particularly suited to all those that would like to focus their professional careers on the world of sports management:
- professionals in the field who aim to update their knowledge;
- professionals from other fields who would like to enter the world of sports;
- professional athletes who, once they retire from competition, set their sights on continuing their career in sports as managers.
The program is also geared towards anyone who would like to work in the world of marketing, not only in a sports organization, but also in businesses dedicated to the growing field of sports communication.
Curso de Gestão Esportiva e Marketing
In recent years, the need to apply effective and efficient management criteria to the world of sports and sports organizations has increased. The Certificate Course in Sports Management – Marketing offers specialized theory-based and hands-on learning in the field of sports management, including general management, sports marketing (patronage and sponsorship) and the operation of sports venues.
The ever-increasing growth in the practice of sports and popular interest in competition sports, in particular on television and Internet, has significantly raised the socio-economic impact of these activities. Sport has become one of the largest industries in the last decade, contributing a global value of approximately 400 billion US dollars (Business Alert China). In developed countries, this industry directly generates an amount equal to approximately 3% of the GDP.
This programs examines the proliferation of sports events with a worldwide following, and which result in a huge media impact for the organizing entities, as well as an economic impact on the community (a study carried out by PriceWaterhouseCoopers LLP concludes that the sports and training market will grow by 6.1% during 2011).
The Certificate Course in Sports Management – Marketing responds to today’s requirements and needs for sports management and forms part of the new market trends, allowing the professional to advance in this field thanks to the high level of qualification acquired upon completion of the program.
Duração do Curso de Gestão Esportiva e Marketing
Duration: The Program has a duration of 750 hours of study, 30 ECTS Credits, starting in March or in December.
Schedule: 100% online training.
Location: Virtual Campus