Conteúdo:
UNIT 1
Economic activity.
The stages of economic activity.
Types of economies.
Some basic terminology in linguistics.
Some business-related vocabulary.
Main approaches to TEFL in the 20th Century.
The Communicative Approach.
The needs of a Business English teacher.
Writing a lesson plan for teaching the basic concepts of economic activity through the analysis of a case.
UNIT 2
Different types of companies.
The internal organisation of a company.
The organisation chart.
The influence of hierarchy on language register.
Writing memos.
Editing paragraphs.
Needs analysis. The language needs for different jobs.
Characteristics of a language teaching service.
Definition of the training gap for different learners.
Profiling learners and determining their training gap.
UNIT 3
Personnel or Human Resources.
Job description.
Performance evaluations.
Writing a letter of rejection.
Recognising different registers.
The client approach.
Course planning.
Establishing rapport with the learners.
Feedback and reports.
Writing a course plan for a client, including the manner of evaluation.
UNIT 4
The process of production.
The factors of production.
Method and organisation of production.
Job satisfaction and efficiency.
External communications: letters.
More business vocabulary.
The syllabus: definitions.
Different types of syllabuses.
Designing two syllabus units.
UNIT 5
Definition of Marketing.
The components of the marketing mix: Product, placement, packaging, price.
Advertising and promotion.
Advertising materials.
Increase your business vocabulary.
Identifying materials and resources.
How to exploit authentic materials
Planning.
Designing activities to exploit authentic materials.
UNIT 6
The process of planning in business.
Identification of overall economic indicators used for planning.
SWOT analysis.
External communications: personal letters on business matters.
More business vocabulary.
Steps in lesson planning.
Writing a lesson plan.
Writing a lesson plan, teaching the lesson and evaluating the results.
UNIT 7
Trading and trading documents.
Main functions of a bank.
Meetings and negotiations.
Banking terminology.
Writing concisely.
External communications: letters of complaint.
Strategic interaction.
The design of role-play activities.
Teaching about meetings and negotiations.
Designing, carrying out and evaluating a role-play activity.
UNIT 8
The Finance Department.
Main concepts in finance.
The Stock Exchange.
How money moves.
Presentations: practical tips.
Expressing concepts through graphs.
Going from graphs to texts.
The language of presentations.
Finance vocabulary. Using graphs.
Teaching how to deliver presentations.
Evaluating presentations.
Planning the presentation of a proposal for organising English courses at a company.
UNIT 9
Types of cultures.
Communication across cultures.
Creating awareness of diversity.
Writing business reports.
Reporting and giving feedback.
Testing. Basic characteristics of tests.
Types of tests.
Writing a test and analyzing it.
UNIT 10
Questions about the topics in Units 1 – 9
Business vocabulary practice.
Troubleshooting and how you would carry it out.
Examination practice.