International MBA

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Marina Cunha

Marina Cunha

International MBA

  • Modalidade
    O curso International MBA da ESERP de Barcelona é dado presencialmente.
  • Duração
    A duração deste MBA é de 2 anos.
  • Certificado Oficial
    Após completar os créditos necessários, o aluno recebe diplomas da ESERP, da Universidad Camilo José Cela e da Luiss Business School.
  • Considerações
    O International MBA da ESERP transforma o aluno em um profissional com habilidades qualificadas para trabalhar na área da Administração. O fato de a ESERP ser uma instituição internacional agrega valores e experiência necessários para a formação do aluno, como o contato com diversas culturas. A sigla ESERP significa Escuela Superior de Relaciones Públicas. Essa instituição é reconhecida internacionalmente pelo seu desempenho na área de ensino.
  • Dirigido a
    O International MBA está pensado para pessoas que já possuem experiência na área de Administração e que desejam obter uma qualificação de excelente nível acadêmico.
  • Área de atuação
    Profissionais com formação nessa área podem conseguir posicionar-se no mercado de trabalho em empresas como: - Banco Fibra / Credifibra; - Grupo Telefonica; - Ford Motor Company do Brasil; - Ogilvy Brasil Comunicação; - Grupo Gentil Moreira.

Comentários sobre International MBA - Presencial - Barcelona - Espanha

  • Titulação
    1- ESERP

    Private MBA - Master in Business Administration degree

    2- CAMILO JOSÉ CELA

    Own Degree MBA - Master in Business Administration, (semi presencial modality)

    3- LUISS BUSINESS SCHOOL, Italy

    Private master degree MIBA*

    Master International in Business Administration

    *The student must complete the correspondent academic students contents

    corresponding to the programs stipulated in the technological platform
  • Conteúdo
    OBJECTIVES:
    The students, during the program will develop:
    High organizational skills, strategic and directive abilities.
    Adaptability to changing environment and technological innovations.
    Ability to create strategic and operational plans with the top executive levels.
    Team working.
    Ability to perform critical analysis and solving abstract situations.
    Efficiency in fast identifying, analyzing problems and reaching the best solution, covering all possible variables.
    Open mind to social, economical and cultural changes.
    To accept and administrate responsibilities.

    Also, the student will develop a high enrichment in the personal, cultural and professional areas while performing daily activities, transforming the lost of learning in benefit of the enterprise productivity, both for the enterprise and organizations


    ADMISSION:
    To have at least one of the following requirements:
    - University Diploma or
    - Accreditation of 3 years professional experience.

    SUBJECTS
    • Company Policy and General management Strategy.
    • Strategies and Policies in the Marketing Management.
    • Economic Control and Optimization of results.
    • Commercial Management Organization of Networks.
    • Management Skills: coaching, empowerment, leadership and organization.
    • Economic Analysis of Managerial Decisions.
    • Financial Management: management, strategy and creation of value.
    • Company Evaluation: mergers, procurement, joint ventures.
    • Globalization and Internationalization of Markets. Analysis.
    • Management Ethics and Social Corporate Responsibility.
    • Branding, the management of the value of a brand (Know-How).
    • Product Manager: design and implementation of the Policies and the Marketing Plan.
    • Sales Forecasts – Forecast – Forenet – (Expert Systems in Business Forecasts).
    • Products and Branding Positioning Strategy: Globalization, opening new markets.
    • Production Management, Quality, Logistics and distribution of the product.
    • Trade Fairs, Conventions, Congresses.
    • Customer Marketing. Customer Loyalty Schemes. Control of new channels.
    • Marketing in industrial companies and services.
    • Optimization of product margins. Pricing policy and profits maximization.
    • The social issues: cooperation and resolution of labour conflicts.
    • Judicial and Fiscal Treatment of Managerial Activities.
    • Technological Innovation in Companies. Managing global Know-How.
    • Balance Scorecard: design of management strategies.
    • Strategic Business Game: simulation of management and business management.
    • Final Project: Strategic Business Plan.
    (*) Contents, order dates and materials might vary depending on academic schedule changes.

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