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Master Course in Graphic Design

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IED Istituto Europeo di Design - sede Florença

Master Course in Graphic Design - Itália

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Graphic Design Master - Florence:


The master in Graphic Design offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations.

Particular attention will be given to the New Media aspects and to the new frontiers of web communication, in order to create professional figures capable of acting within an evolving scenario.

The Graphic Designer figure, today, is particularly dynamic; being not only an expert in Visual Languages, but also a director of Communication Strategies based on the sign that is expressed on physical support in both real locations and virtual environments.

The Graphic Designer works in Advertisement and Communication Companies, in Web Agencies, in Publishing Houses or as a Freelancer in his own facility; he is able of interacting with multiple clients in different fields thanks to a developed versatility. This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.

Start Date: 01/2017

Language: English

Description:

The master is tailored for graduates or professionals in the areas of Graphics, Architecture, Design, Fine Arts and Advertising. Participants with an adequate (two years) experience in the fields of management, communication, marketing, public relations or visual communications (graphic, product, interior, advertising, photography, web or social) are also welcome.

Method and Structure:

The Master has a complete and articulate program thanks to a balanced didactic structure, organized in three main areas: Cultural, Tools and Techniques and Project.

The Cultural area's main objectives include the acquisition of notions and an effective method of communication of several types of projects. This area includes lectures, classes, workshops and individual studies.

The second area of Tools and Techniques aims at the application of graphic design in diverse contexts with particular attention to developing areas (video, social communication, mobile UI/UX, interface design and digital publishing).

The Project area is mainly practical and strategic and aims at the complete management of a communication project in all of its phases in collaboration with companies or other external partners.

Lessons and classes are all structured as working briefs and workshops. Participants will work on the basis of real briefs which are inserted from the start in a context that reconstructs the dynamics of working companies and studio in multiple contexts such as communication studios, companies or visual departments within institutions. Professors are selected from experts and professionals in the respective fields of teaching.

In the last editions the Graphic Design master was host to exceptional guest speakers such as:

David Moretti - Art Director WIRED Magazine Italy
Marco Cendron - Art Director for Mondadori / ROLLING STONE Italy / GQ Italy / LINK Magazine
Riccardo Luna -  Innovation Editor c/o La Repubblica


Subjetcs:

Cultural Area

        History Of Design, Graphics And Communication
        Semiotics
        Visual Communication
        Sociology and Ethics in Communication
        Marketing
        Account Management & Professional Development
        Creative Advertising

Techniques and Tools

        Illustration
        Color & Print (printing Technologies: Pre-press)
        Typography & Type Direction
        Adobe Creative Suite - advanced
        Media Design

Project Area

        Creative Process
        Corporate Identity and Coordinate Image
        Publishing Design
        Presentation Techniques
        Final Work
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