Graphic Design Master - Florence:
The master in Graphic Design offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations.
Particular attention will be given to the New Media aspects and to the new frontiers of web communication, in order to create professional figures capable of acting within an evolving scenario.
The Graphic Designer figure, today, is particularly dynamic; being not only an expert in Visual Languages, but also a director of Communication Strategies based on the sign that is expressed on physical support in both real locations and virtual environments.
The Graphic Designer works in Advertisement and Communication Companies, in Web Agencies, in Publishing Houses or as a Freelancer in his own facility; he is able of interacting with multiple clients in different fields thanks to a developed versatility. This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.
Start Date: 01/2017
The master is tailored for graduates or professionals in the areas of Graphics, Architecture, Design, Fine Arts and Advertising. Participants with an adequate (two years) experience in the fields of management, communication, marketing, public relations or visual communications (graphic, product, interior, advertising, photography, web or social) are also welcome.
Method and Structure:
The Master has a complete and articulate program thanks to a balanced didactic structure, organized in three main areas: Cultural, Tools and Techniques and Project.
The Cultural area's main objectives include the acquisition of notions and an effective method of communication of several types of projects. This area includes lectures, classes, workshops and individual studies.
The second area of Tools and Techniques aims at the application of graphic design in diverse contexts with particular attention to developing areas (video, social communication, mobile UI/UX, interface design and digital publishing).
The Project area is mainly practical and strategic and aims at the complete management of a communication project in all of its phases in collaboration with companies or other external partners.
Lessons and classes are all structured as working briefs and workshops. Participants will work on the basis of real briefs which are inserted from the start in a context that reconstructs the dynamics of working companies and studio in multiple contexts such as communication studios, companies or visual departments within institutions. Professors are selected from experts and professionals in the respective fields of teaching.
In the last editions the Graphic Design master was host to exceptional guest speakers such as:
David Moretti - Art Director WIRED Magazine Italy
Marco Cendron - Art Director for Mondadori / ROLLING STONE Italy / GQ Italy / LINK Magazine
Riccardo Luna - Innovation Editor c/o La Repubblica
History Of Design, Graphics And Communication
Sociology and Ethics in Communication
Account Management & Professional Development
Techniques and Tools
Color & Print (printing Technologies: Pre-press)
Typography & Type Direction
Adobe Creative Suite - advanced
Corporate Identity and Coordinate Image