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Master Course in Graphic Design

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Agustin González

Agustin González

Master Course in Graphic Design

  • Modalidade
    O Master em Design Gráfico é oferecido na modalidade presencial na cidade de Florença.
  • Duração
    Consulte informação no IED Istituto Europeo di Design - sede Florença.
  • Certificado Oficial
    Ao terminar o curso os alunos receberão um certificado oficial emitido pela instituição.
  • Considerações
    O Master em Design Gráfico estuda o design integrando ferramentas e novas tecnologias no desenvolvimento de projetos criativos vinculados à comunicação visual. Os alunos se especializam nas linguagens visuais, capazes de direcionar a estratégia comunicativa aplicada aos formatos tradicionais e digitais. Entre as matérias estudadas estão: Semiótica, Publicidade Criativa, Ilustração, Cor e impressão, Tipografia e Processo Criativo.
  • Dirigido a
    O Master é indicado a alunos de comunicação, publicidade, arte, jornalismo, comunicação audiovisual e outras áreas que desejam se especializar na área de design gráfico.
  • Área de atuação
    O profissional formado poderá trabalhar nas áreas de design gráfico, agências de publicidade e também, como freelance.

Comentários sobre Master Course in Graphic Design - Presencial - Itália - Exterior

  • Conteúdo
    Graphic Design Master - Florence:


    The master in Graphic Design offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations.

    Particular attention will be given to the New Media aspects and to the new frontiers of web communication, in order to create professional figures capable of acting within an evolving scenario.

    The Graphic Designer figure, today, is particularly dynamic; being not only an expert in Visual Languages, but also a director of Communication Strategies based on the sign that is expressed on physical support in both real locations and virtual environments.

    The Graphic Designer works in Advertisement and Communication Companies, in Web Agencies, in Publishing Houses or as a Freelancer in his own facility; he is able of interacting with multiple clients in different fields thanks to a developed versatility. This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.

    Start Date: 01/2017

    Language: English

    Description:

    The master is tailored for graduates or professionals in the areas of Graphics, Architecture, Design, Fine Arts and Advertising. Participants with an adequate (two years) experience in the fields of management, communication, marketing, public relations or visual communications (graphic, product, interior, advertising, photography, web or social) are also welcome.

    Method and Structure:

    The Master has a complete and articulate program thanks to a balanced didactic structure, organized in three main areas: Cultural, Tools and Techniques and Project.

    The Cultural area's main objectives include the acquisition of notions and an effective method of communication of several types of projects. This area includes lectures, classes, workshops and individual studies.

    The second area of Tools and Techniques aims at the application of graphic design in diverse contexts with particular attention to developing areas (video, social communication, mobile UI/UX, interface design and digital publishing).

    The Project area is mainly practical and strategic and aims at the complete management of a communication project in all of its phases in collaboration with companies or other external partners.

    Lessons and classes are all structured as working briefs and workshops. Participants will work on the basis of real briefs which are inserted from the start in a context that reconstructs the dynamics of working companies and studio in multiple contexts such as communication studios, companies or visual departments within institutions. Professors are selected from experts and professionals in the respective fields of teaching.

    In the last editions the Graphic Design master was host to exceptional guest speakers such as:

    David Moretti - Art Director WIRED Magazine Italy
    Marco Cendron - Art Director for Mondadori / ROLLING STONE Italy / GQ Italy / LINK Magazine
    Riccardo Luna -  Innovation Editor c/o La Repubblica


    Subjetcs:

    Cultural Area

            History Of Design, Graphics And Communication
            Semiotics
            Visual Communication
            Sociology and Ethics in Communication
            Marketing
            Account Management & Professional Development
            Creative Advertising

    Techniques and Tools

            Illustration
            Color & Print (printing Technologies: Pre-press)
            Typography & Type Direction
            Adobe Creative Suite - advanced
            Media Design

    Project Area

            Creative Process
            Corporate Identity and Coordinate Image
            Publishing Design
            Presentation Techniques
            Final Work

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