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Master Design for Social Business

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Ricardo di Buono

Ricardo di Buono

Master Design for Social Business

  • Modalidade
    O curso é ministrado de modo presencial.
  • Duração
    A duração do curso é de 8 meses.
  • Certificado Oficial
    O título oficial será expedido ao término do curso.
  • Considerações
    O Master Design for Social Business visa o desenvolvimento da capacidade dos profissionais para geração, planejamento, estudo e execução de modelos de negócios para qualquer tipo de produto, marca ou serviço. No decorrer do curso o aluno aprende através de metodologias, técnicas e práticas como definir, analisar, avaliar e aplicar as ferramentas necessárias para formulação de projetos e pesquisas específicas para resolução de problemas. O Master também instiga o aluno a desenvolver modelos de negócios e a compreender idéias, além da capacidade de verificação de riscos e falhas.
  • Dirigido a
    O curso é destinado a pessoas com dinâmica e vontade de se dedicar a carreira de geração de modelos de negócios.
  • Área de atuação
    O egresso poderá atuar em empresas como IBM, OI, TOTVS, Contax, Telefonica e Santander.

Comentários sobre Master Design for Social Business - Presencial - Barcelona - Espanha

  • Conteúdo

    Design for Social Business

    Duration: 8 months | Language: English

    Prof. Muhammad Yunus states "By defining entrepreneurship in a broader way we can change the character of capitalism radically".

    Design for Social Business redefines and researches how design process and designing methods have to change and adjust in order to fulfill the premise serving social business for the bottom of the pyramid.

    Suitable Candidates

    Open-­minded applicants from diverse academic and industry backgrounds, who are interested in design for social business where innovation will happens in the future.  People characterized by their desire to extend their thinking and design by engaging.

    Description

    D4SB is an Master course comprehending 60 ECTS which demands that students to devote 30 hours per week to their studies, for 30 weeks per year, covering at least 8 month of study.

    Students will do design research and supporting methodologies as Ethnography, Semiotics and appropriate Discourse Analysis, to develop tools which can allow to innovate within the social business segment and creatively with business, culture and society.

    The focus of Design for Social Business Master Course is on developing practitioners who can identify and develop, strategic and innovative designs for social business, and who are comfortable working in collaborative, multi-­disciplinary and multicultural contexts.

    The graduates of this course will have developed an international perspective, will have visited the environments they design for and will have understood how design will have to shift to serve developing countries as well. Our graduates will also be able to translate between the discourses of design, the adjacent business and have developed the skills to focus creativity.

    Graduates of the Design for Social Business Master Course will be highly attractive to potential employers in business sectors who have already indicated that there is a need to generate new business models, products and services, which serve the poor. This course will help graduates develop careers in areas like innovation design, strategy design and business development, brand/product and social enterprise development.

    Course contents

    • learning strategies to generate social business

    • understanding business model and the social business idea

    • team work, problem solving and opportunity development;

    • developing your entrepreneurial spirit

    • learning intensively about the needs for the BOP (bottom of the pyramid)

    • Critical discourses, design discourse that are appropriate to particular research questions;

    • creative risk taking and experimentation, reiteration and learning from failure

    • defining, analyzing and critically evaluating the characteristics of successful designs

    • applying systematically tools, methodologies, key theories and critical discourses, to formulate responses to particular research questions;

    • negotiating the adoption of innovative propositions within

    • managing resources to achieve innovative results;

    • identifying and developing innovative designs and adjacent innovations

    • locating, evaluating and articulating the value of your activities and outcomes in terms of social business.


    Teachings

    1)

        Business and Strategy
        Designing and Innovation

    2)

        Case Studies: Design Process Optimization for BOP Problems
        Design methods, theory and research

    3)

        Entrepreneurship and business planning
        Master thesis: design for social business project


    Teachers

    -Alberto Cottica
    -Carlo Valerio
    -Diehl Jan Carel
    -Hans Reitz
    -Jurgen Faust
    -Leonhard Nima
    -Marta Lago Arenas
    -Massimo Randone
    -Michele Capuani
    -Saskia Breuysten
    -Simonetta Carbone
    -Sophie Eisenmann
    -Stefano Maffei
    -Valentina Auricchio
    -Youngjin Yoo
      

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