Master in Brand Design

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IED Istituto Europeo di Design - sede Milão

Master in Brand Design - Itália

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Conteúdo:
Master in Brand Design

Start date: April 2015 | Duration: 12 months - Full-time | Language: English

The Master Course in Brand Design will train visionaries, able to tackle different times and tools; educated and sensitive professionals, tireless curious people and absolute perfectionists; Brand Designers who believe in synthesis, and rigorously respect the principles of the classic graphics even if they re-invent, where it is possible, codes and icons.

Professional Opportunities:

At the end of the Master course graduates will meet career opportunities in brand design agencies, advertising, graphic and product design consulting firms and in companies communication departments.


Description
:

The Master Course in Brand Design is aimed at students graduated in design and graphic disciplines (graphic design, industrial design, architecture, fine arts,...). Professionals with at least two years of experience in graphic design will be admitted as well.

Methodology e structure:

The Master Course in Brand Design is organized into two parts.

The first aims at establishing a cultural background on the brand, its meaning, its manifestations. Brand management and aesthetics will be the main topics. The second one involves the student in projects conducted in partnership with International consulting firms and Italian top ranked design studios.

Throughout the Master Course in Brand Design, the student will meet designers from any field of creativity to gather more insight from different experiences. A New York study trip will help students to understand internationally relevant phenomena and broaden their network of relationships.

At the end of the Master Course in Brand Design the student will find career opportunities in brand design agencies, advertising, graphic and product design consulting firms and in companies in house communication departments.

The Master curriculum addresses the issues of culture, strategy, methodology and aesthetics necessary to the most comprehensive training of a brand designer. The result is a 1500 hours program split into lessons, lectures, workshops, projects, trips, visits and individual activities.

A whole set of DESIGN PROJECTS, headed by creative directors of key agencies, will allow students to collect a personal portfolio in order to face the recruitment period.

In the last edition the students developed projects in

CORPORATE BRANDING - with LANDOR
BRAND RE-DESIGN - with ROBILANTASSOCIATI
INFOGRAPHICS - with Francesco Franchi, Director for IL Magazine
BRAND & ME (Personal Branding) - with TEIKNA DESIGN
DIGITAL BRANDING - with H-ART
PACK MY BRAND - with FUTUREBRAND
ECO BRAND - with GREENBEAN


Topics:

Preliminary Area.

Technology And Software
Brand Image
Branding
History Of Design
History Of Brands
Semiotics And Critics
Infographics And Creative Thinking
Graphic Design
Brand & Codes - Languages
Portfolio Design
Production Skills
Presentation Techniques

Project Area.

Corporate Branding - With Landor
Brand Re-design - With Robilantassociati
Infographics - With Francesco Franchi
Brand & Me (personal Branding) - With Teikna Design
Digital Branding - With H-art
Pack My Brand - With Futurebrand
Eco Brand - With Greenbean

Faculty:

  • Cristiano Bottino - Scientific Coordinator
  • Domenico D'Alessio - Didactic Coordinator
  • Valentina Ascione
  • Franco Barbieri
  • Gianluca Biscalchin
  • Serena Brovelli
  • Paula A. Callejas Greiffenstein
  • Pietro Corraini
  • Francesco Franchi
  • Paolo Insinga
  • Stefania Molteni
  • Claudia Neri
  • Guido Parlato
  • Lorenzo Petrantoni
  • Pier Paolo Pitacco
  • Elisabetta Sala
  • Elena Sacco
  • Canio Salandra
  • Solaini Raffaele

Cristiano Bottino - Scientific Coordinator:

After taking his diploma at the first Art High School in Rome he studied Fine Arts, Architecture, and Environmental Design at the Parsons School of Design in New York, and photography at the New School for Social Research. He worked as an architect in New York, where he lived for five years, and in Italy as a set designer at the Arena (Verona) and the Teatro dell’Opera (Rome) with Franco Zeffirelli and Edoardo Sanchi. He began working with Studio FM Milano in 1999 and became a partner in 2000. He teaches visual communication at the Polytechnic University of Milan and on the Masters course at the Milan Polytechnic School of Design. In 2014 he became scientific director of the Brand Design Master at the IED (European Institute of Design) He has art directed “Riders” magazine since 2007. He has been a member of AIAP (The Italian Association for Visual Communication) since 2000.

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