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Master in Brand Management and Communication

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IED Istituto Europeo di Design - sede Milão

Master in Brand Management and Communication - Milão - Itália

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Aimèe Santiago
Master in Brand Management and Communication
  • Modalidade

    As aulas acontecem presencialmente.

  • Duração

    A duração é de 12 meses.

  • Certificado Oficial

    Ao final do curso o IED emitirá um Diploma aos egressos.

  • Considerações

    Ao oferecer o Master in Brand Management and Communication o IED tem como foco auxiliar o aluno para explorar os vários contextos relacionados à produção de marca e comunicação da marca, de forma estratégica, através da análise das competências requeridas para desempenhar os diferentes papéis: Gerente de Marca, Planejador Estratégico, redator e diretor de arte.

    O Mestrado irá fornecer aos alunos as ferramentas de planejamento, criatividade e gestão necessários para identificar o consumidor final, para definir o produto, para elaborar estratégias e definir a forma de realizar uma campanha de comunicação integrada.

  • Dirigido a

    O curso está voltado a estudantes que se graduaram em artes, faculdades sociais, econômicos e científicos, estudantes com um diploma em áreas criativas.

  • Área de atuação

    O mercado de trabalho oferece muitas oportunidades aos especialistas em Comunicação.

    O egresso do curso poderá trabalhar em revistas e agências relacionadas com o mundo da moda.

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Master in Brand Management and Communication - Milão - Itália Comentários sobre Master in Brand Management and Communication - Milão - Itália
Conteúdo:
Brand Management and Communication

Master - Milan
.

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication. Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation, visibility and reputation) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English.

Career opportunities - At the end of the Master, the student can work in companies as a Brand Manager, Marketing Manager, Product Manager, and for Consultancies as Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.

The Master is organized in partnership with Landor.

Start date: January
Duration: 1 Year
Attendance: full-time
Language: English

Description:

Entry requirements - The Master in Brand Management and Communication welcomes graduates in communication, marketing, humanities or social science, economic and scientific disciplines; graduates in Italian or foreign design schools in creative disciplines; professionals with at least two years of experience in the field.

Methodology and structure - The Master in Brand Management and Communication, now at the 15th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects.
The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms.
Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development.
Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech.

Syllabus:

  • Strategic marketing for branding
  • Strategic Marketing
  • Branding Advanced
  • Digital Branding
  • Business for Branding
  • Strategic Marketing
  • Branding
  • Creative thinking
  • Brand communication
  • Personal branding

Cross Cultural Teachings:

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