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Master in Brand Management and Communication

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IED Istituto Europeo di Design - sede Milão

Master in Brand Management and Communication - Milão - Itália

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Aimèe Santiago
Master in Brand Management and Communication
  • Modalidade

    As aulas acontecem presencialmente.

  • Duração

    A duração é de 12 meses.

  • Certificado Oficial

    Ao final do curso o IED emitirá um Diploma aos egressos.

  • Considerações

    Ao oferecer o Master in Brand Management and Communication o IED tem como foco auxiliar o aluno para explorar os vários contextos relacionados à produção de marca e comunicação da marca, de forma estratégica, através da análise das competências requeridas para desempenhar os diferentes papéis: Gerente de Marca, Planejador Estratégico, redator e diretor de arte.

    O Mestrado irá fornecer aos alunos as ferramentas de planejamento, criatividade e gestão necessários para identificar o consumidor final, para definir o produto, para elaborar estratégias e definir a forma de realizar uma campanha de comunicação integrada.

  • Dirigido a

    O curso está voltado a estudantes que se graduaram em artes, faculdades sociais, econômicos e científicos, estudantes com um diploma em áreas criativas.

  • Área de atuação

    O mercado de trabalho oferece muitas oportunidades aos especialistas em Comunicação.

    O egresso do curso poderá trabalhar em revistas e agências relacionadas com o mundo da moda.

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Master in Brand Management and Communication - Milão - Itália Comentários sobre Master in Brand Management and Communication - Milão - Itália
Conteúdo:
Brand Management and Communication.

Master Courses - Milan

24th edition - Management, design attitude, business orientation and strategic vision are the distinctive features of the Master course in Brand Management and Communication. Developing brand projects at IED is not just about realising projects, it is about accepting a challenge, observing the present, forecasting trends, and interacting with the most interesting international companies. 

For this reason, the Master course is organised in collaboration with Landor, one of the most important branding agencies at international level. Companies such as Pomellato, Campari, Ducati, Diesel, KFC, Persol, and Lemonsoda, just to mention few, choose to share their values and expertise with IED students, to find a fresh and multidisciplinary point of view and to develop together a strategic project for their brand. 

The Master takes place in two editions, the first one in November in Italian and the second in February, in English.

The Master is organised in partnership with Landor.

  • Duration: 1 Year
  • Attendance: full-time
  • Language: English

Description:

Target - The Master course in Brand Management and Communication is aimed at graduates in humanities, social sciences, economics or scientific disciplines, as well as graduates in creative disciplines from design schools, or professionals with at least two years of experience in the branding field.

Methodology and structure - The Master course alternates frontal lectures, exercises, case histories, workshops and projects realised in partnership with companies and agencies and developed individually or in groups. The didactic pathway is closely linked to the professional world thanks to the collaboration between partners and faculty. A synergic team, composed by professionals coming from the main companies, agencies and consultancy firms, supports students throughout an intense, interactive and increasingly complex study plan. Students develop the skills required to identify their reference target and its typical behaviours. They learn to define product and retail strategies, innovation and markets, in order to elaborate branding strategies. A comprehensive journey that takes into consideration the different steps of the process: from definition of brand equity - by establishing the brand values and positioning, and by planning the strategic marketing activities - up to the actions aimed at developing and supporting the brand. At the end of the course, a dedicated module is focused on personal branding: from counseling and personal target to the tools required to realise a self-representation with the most suitable tools (video, paper, web) up used to present successfully in front of an audience.

Career opportunities - Brand Manager, Marketing Manager, Product Manager, Consultant,Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.

In the previous editions, projects have been developed in collaboration with: Pomellato, Campari, Persol, Lemonsoda, Ducati, Diesel, KFC, amongts the others.

In the previous editions, students visited: Goole, Technogym, Campari, Samsung, amongst the others.

Facilities and Scholarships - In order to support participants in the coverage of the participation fee, IED has activated an articulated system of facilities: partial or total Scholarships on tuition fee; Early Bird are facilitations for students finalizing enrolment by given deadlines.; Financings with the possibility to pay the tuition fee by instalments thanks to agreements with mortgage companies.


Subjects:

Focus Area:
  • STRATEGIC MARKETING FOR BRANDING: Brand extension and licensing / Branding researches / Consumer insight / Brand positioning / Branding in BtoB and BtoC / Relationships applied to brands / Branding in retail / Branding vs industries / Budgeting.
  • BRANDING: Orientation and foundation / Brand strategy / Branding tools and platforms / Brand expression: identity, 5senses, visual identy / Branding guidance: brand management, branding manuals, brand image.
  • BRANDING ADVANCED: Branding trends / The worldwide perspective / Brand engagement (internal branding and customer journey) / Branding in FMCG – pharma, luxury, fashion, services vs products / Branding in multinational companies - Start up - Entrepreneurship companies.
  • BRAND COMMUNICATION: Brand communication strategy / Communication, PR, events for branding / Conventional and unconventional for branding / Media for branding / Branded content / Branded entertainment.
  • DIGITAL BRANDING: Digital branding strategy / Brand visibility on digital / Brand engagement on web / Branding and Technology / Digital PR and reputation / Digital ecosystem / Results and data.
  • PERSONAL BRANDING: Counseling and coaching / Orientation / Goal setting / Self leadership / Team building and conflict management / Resume and CV / Job interview / Public Speaking and presentation tools.
  • BUSINESS FOR BRANDING: Innovation for branding / Business Pitch / Process / Workflow / Roles and Responsabilities / Proposals.
Cross-disciplinary Teachings:
  • LUXURY BRAND WEEK: Students will meet some of the most renowned realities of the Made in Italy and the Luxury World. An opportunity to experience hands-on the premises of: Missoni, Eataly, Pomellato, Fratelli Rossetti, Dsquared, Zagato, Outlet McArthur Glen, amongst others. Brand Managers, Designers and Marketing Managers will introduce them through the complex logics of positioning, brand development, trend analysis and the understanding of production processes.
  • CREATIVE THINKING: Creative mindset / Innovation / Design thinking.
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