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Master in Digital Marketing, Communication & E-Business Management

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IED Istituto Europeo di Design - sede Madri

Master in Digital Marketing, Communication & E-Business Management - Madri - Espanha

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Master in Digital Marketing, Communication & E-Business Management.

Master - Madrid

The Master of Marketing, Communication & E-Business Management provides students with the theoretical and strategic knowledge of the online marketing: from the digital communications to the operative one of an advertising agency.

In a social and industrial context in which the use of the network is changing rapidly the communication and marketing, we are immersed in a process of constant changes. The incorporation of the technology in any activity and, in particular, in the way in which consumers think about and weigh their buying decisions is changing the way and habits of sale throughout the world.

The Master of Marketing, Communication & E-Business Management guides students in this new and changeable scene to show them in a practical way how the digital change is affecting the world of advertising communication. The work is based on some knowledge connected with the reality that will allow them to make decisions to successfully face their future professional activity.

Credits: 60
Start date: October 2016
Language: Spanish

The Master of Marketing, Communication & E-Business Management comes from a key concept: in today's society is logical and usual that the digital communication is the mainstay of all kind of activities that have to do with areas such as marketing, advertising and communication.

Through a comprehensive program it wants to cover all the aspects of the digital communication from a practical approach that covers all the operative communication of an online advertising agency, to the development of the theoretical and strategic aspects of the online marketing applying them to cases and projects.

In this way, the Istituto Europeo di Design offers a high level of specialization in all matters related to marketing and advertising on the net, to achieve in this way at the end of the course:

1. Students have a clear idea of the role that Internet plays today in the organizations, of the force it has in marketing and sales, and of possible future scenarios that the net can offer to the departments of communication and marketing of the companies.

2. Knowledge is strengthened with real case studies of the best practices in online communication, strategy and creativity.

3. Students have a proper technological base which allows to understand the foundations of most of the Internet services.

4. To refresh and strengthen all that knowledge of the students about the most important concepts of the modern marketing that will help them to better understand the objectives and the field of their online actions.

5. To understand and practice the foundations of project management, essential in the realization of any technological development for the start-up of online communication and advertising strategies: development of advertising micro sites, data collecting forms, banner campaigns, blogs, rich media , etc. ..

6. To understand the foundations of the metrics in the digital world as well as everything related to the media planning.

Aimed at

Postgraduates and graduates in the field of Communication, Marketing, Management, Advertising, Art and Design. Professional experience will be valued.
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