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Master in Graphic Design - Strategic Technology and Creativity

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Agustin González

Agustin González

Master in Graphic Design - Strategic Technology and Creativity

  • Modalidade
    A modalidade de ensino do Master in Graphic Design - Strategic Technology and Creativity é presencial.
  • Duração
    O curso tem uma carga horária de 500 horas.
  • Certificado Oficial
    Ao finalizar o curso o aluno receberá um certificado de conclusão oficial expedido pelo IED Istituto Europeo di Design de Barcelona.
  • Considerações
    O Master in Graphic Design - Strategic Technology and Creativity oferece um treinamento completo e atualizado sobre as novas linguagens do design e dos aspectos criativos e estratégicos que um bom designer gráfico precisa reunir. O curso prepara o aluno no campo da comunicação visual, do design de novas tecnologias, na produção de conteúdo criativo e inovador, para que assim esses estudantes tenham sucesso na carreira profissional.
  • Dirigido a
    Para profissionais com conhecimentos básicos em design gráfico e comunicação visual, que desejam aprimorar as habilidades estratégicas e criativas na área.
  • Área de atuação
    O profissional poderá trabalhar em agências como diretor de arte, gerente de projeto, na área de comunicação ou branding.

Comentários sobre Master in Graphic Design - Strategic Technology and Creativity - Presencial - Barcelona - Espanha

  • Conteúdo
    MASTER IN GRAPHIC DESIGN - STRATEGIC TECHNOLOGY AND CREATIVITY

    Start date: Noviembre 2013 | Duration: 500h | Language: Spanish

    Fluency in design global language is the key to success in the professional worlds, and along the same lines, students of Master in Graphic Design learn how to look at visualizations, creations and visual communication with dynamic, evolving, changeable and interactive conceptualization.

    The objective of this Master is to give students the theoretical and practical bases to develop an integral graphic design, both in strategic and creative aspects, covering all its applicative areas in a synergic manner..

    Students profile: Master in Graphic Design is aimed to professionals who are familiar with graphic design and designers who want to foster their strategic and creative skills.

    DESCRIPTION

    10 th edition
    Language
    : Spanish

    Introduction
    Corporate Culture, Product Culture, Service Culture, Consumer Culture:
    the challenge for Graphic Design in the globalized communication era is to interpret and reelaborate these basis to produce new significances: form messages with an innovate language comprehensible and recognizable to the target public, combining formal and symbolic elements, shaping the communication format according to users’ needs and perception.
    New technologies have revolutionized visual communications in a very deep manner in the last years. To integrate their possibilities to enrich visual messages is a key factor to establish an effective communication.
    Fluency in design global language is the key to success in the professional worlds, and along the same lines, students of Master in Graphic Design learn how to look at visualizations, creations and visual communication with dynamic, evolving, changeable and interactive conceptualization.

    Objective
    The aim of this Master is to provide students with theoretical and practical basis to develop an integral graphic design in 360º both in strategic and creative aspects, covering all its applicative areas in a synergic manner. It will be centered in the application of graphic design through new media and technologies, considered from bidimensionality to its interactive development in time and space.

    Methodology
    The Master is developed in three parallel areas:
    • Cultural area: current environment of graphic design is analyzed with a cross-sectional view of the application of visual communication between disciplines, strategic design and creative development approaches.
    • Technical area: disciplines, techniques and applied technologies. It will be focused on the application of technology to explore new visual experiences, which will become a sensory experience, interactive with the environment and for users’ information and communication.
    • Project area: a final project, linked to a company / organization is arised, and it has to include the approach of every discipline and technique taught during the course. There are weekly support lessons, both for the coherence of the project and its creative execution.

    Students profile
    Graduates and professionals familiar with basic tools and concepts of visual communication, graphic design and their technologies, and who want to foster the strategic and creative skills in visual communication and graphic design.
    For a proper development of the course’s projects, students must comprehend programming language and action script, so it is required to be proficient in the following software tools: PhotoShop, Dreamweaver, Illustrator, InDesign, Flash, Final Cut, After Effects.

    Professional opportunities
    Art directors, creatives, project managers in graphic, visual and multimedia communication, product interface design, wayfinding projects, visual communication for exhibit spaces and environments, branding and packaging, strategic design, visual communication in global design projects.

    Coordinator
    Each Master is assessed by a specialist in the area, who has an active role in the studies plan development and contents in collaboration with the didactics department of the Master Area. The coordinator also supports the incorporation of specific teachers of the sector, as well as the relationships with enterprises and institutions from the knowledge area of the course.

    Eric Olivares Lira
    Graduate in Graphic Design, he took a Master in Digital Arts and is currently studying a doctorate in Design. Since 1987 he has worked for several international companies and institutions in posters design, corporate identity, illustration, exhibit spaces design and museography, scenography and editorial design, packaging, video design, multimedia and electronic arts. His work in Graphic Design, Performance and new media arts has been awarded and published in editorials and prestigious magazines, and it has been exhibited in Mexico, America, Europe and Asia. Nowadays he works independently in projects of visual communication, multimedia. He organizes design exhibitions and cultural events from his studio: Inlightdesign.


    Teaching hours: 500 hours
    Teaching creadits1 : 60
    1 Didactics planning for all IED Master courses is ruled by criteria defined by the European Higher Education Area (EHEA). IED Master adopts a credit system which maintains the structure of the European Credit Transfer System (ECTS). IED Master solely issues schools’ private titles.

    Timetable: Monday to Friday, from 18.30 to 22.30.

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