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Master in Graphic Design

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Ricardo di Buono

Ricardo di Buono

Master in Graphic Design

  • Modalidade
    O curso é ministrado full time de maneira presencial na Itália.
  • Duração
    O curso tem duração de 12 meses.
  • Certificado Oficial
    O certificado será expedido ao término do curso.
  • Considerações
    O curso intergra conhecimentos de ferramentas de tecnologia, cultura e metodologias de gestão de projetos e comunicação visual. O profissional da área é um especialista em linguagens visuais voltadas para expressão e comunicação de projetos, produtos e serviços. Durante o curso o aluno aprende através de um programa didatico que mescla o equilíbrio entre teoria, método e experiência, através de disciplinas atualizadas e modernas, totalmente voltados para o cenário atual.
  • Dirigido a
    O curso é destinado a pessoas graduadas comn desejo de especializar-se em Design Gráfico.
  • Área de atuação
    Algumas empresas que contratam profissionais dessa área são TV Globo, Editora Abril e Vivo.

Comentários sobre Master in Graphic Design - Presencial - Itália - Exterior

  • Conteúdo
    Graphic Design


    Start date:
    February 2014 | Duration: 12 Months - Full Time | Language: English

    The Master in Graphic Design offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations.

    Particular attention will be given to New Media and the new frontiers of Web Communication, in order to create professional figures capable of acting within an evolving/developing scenario.


    Description


    The Graphic Designer figure, today, is particularly dynamic; he is not only an expert in Visual Languages, but also a director of Communication Strategies based on the sign that is expressed on physical support in both real locations and virtual environments.

    The Graphic Designer works in Advertisement and Communication Companies, in Web Agencies, in Publishing Houses or as a Freelancer in his own facility; he is able of interacting with multiple clients in different fields thanks to a developed versatility.

    This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.

    The Master in Graphic Design derives from the need to fill the gap that is often created between available study paths and the ever-more demanding professional world, particularly in terms of acquired experiences and skills.

    
From Graphics to Information Design to Web Communication to Editing to Advertisement Communication, the Graphic Design Master offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its
representations.

    Particular attention will be given to New Media and the new frontiers of Communication, in order to create professional figures capable of acting within an evolving/developing scenario.


    Course Program:

    The Master Course in Graphic Design involves crossed-contributions in areas such as: Digital New Media, Corporate Identity, Product Communication, Publishing, Design History and Contemporary Expressive Languages.


    Emphasis will be given to widespread softwares used in the creation of Vectorial Graphics, Brands and Logos, Publishing, Editing, Animation and Multimedia.


    The Graphic Design Master offers a complete program using careful balance of theory, method and project experience.

    To this end it utilizes the collaboration of Advertising Agencies and Design Studios, as well as testimonials and professors of the specific professional fields.

    The course is also enriched by specific studies such as ‘Graphic Elements for iPhone and iPad’.



    FINAL WORK

    Development of a final project that is in line with the course contents.

    The final project can be developed individually or within a small group and is generally connected to a company, recreating the relationship between commissioner and freelance studio.

    The purpose of the final work is to direct the study path towards the field or area that the student is most interested in, and allow them to begin a professional career.

    A team of professors and/or tutors will follow the students in the creation of their chosen final work in order to maintain high quality standards.

    The final work is necessary to enrich the student’s portfolio that will include, as well as the final work, many of the projects produced during the other courses and exams.


    Teachings


    CULTURAL AREA

        * History of Design, Graphics and Communication

          A study path beginning with prehistoric graffiti and ending with the new trends and fashions of Communication. This course will focus mainly on the major events of the XXth century.

        * Art History

          The course analyses the main artistic currents in their historical development and stylistic contexts, facing cultural and social aspects as well as evaluating their impact on collective imaginary.

        * Marketing (Classical & International, Viral & Guerrilla)

          The different market segments, analysis of the critical factors of success. Aspects of marketing: consumer behavior and needs, product values, consumer satisfaction.

        * Semiotics

          The study of “sign” or “meaning”; the essential element of every form of communication, including graphic designer’s creative communications.

        * Sociology of Communication

          The historical relationship between the media and society.

        * Visual Communication

          A broad evaluation of current trends in graphic design, photography, illustration and digital-imagery.



    PROJECT AREA

        * Accounting & Professional development

          Seminars on topics in communication, marketing, business studies, project presentation skills, client relationship management, administration, finance and laws related to the profession.

        * Advertising (management and business communication)

          Introduction to business communication topics: communicating, informing, promoting.

        * Corporate & Coordinate Image

          The study of all the elements that create the visual identity of the company (study name, logo, business card, registered paper)

        * Corporate Identity

          The strategies of corporations and public bodies; analysis of communication problems, project planning and execution.

        * Creative Process

          Looking at problems or situations from a fresh perspective that suggests differents solutions, involving the discovery of new ideas and concepts.

        * Filanl Work

          Development of a final project that is in line with the course contents.

        * Merchandising

          The methods, practices and operations used to promote and sustain the commercial activity.

        * Packaging

          Looks at packaging as the consumer’s initial experience of the product and of brand corporate identity

        * Presentation Techniques

          Public speaking techniques; how to structure theoretical arguments to support a presentation for a visual communication project.

        * Publishing Design

          Constructing text “stories” and images in the context of complex publications such as magazines, newspapers, corporate brochures, books etc.



    TECHNICAL-INSTRUMENTAL AREA

        * Adobe Suite advanced / Media Design

          Adobe Suite Advanced •Photoshop •Illustrator •InDesign •Introduction to Flash Media Design •Elements of digital photography •Video Design •Web Communication & Social Media •Graphic Elements for iPhone & iPad

        * Color & Print (printing technologies: pre-press)

          Preparing definitive proofs for production, for both high-end and digital press. Proofreading, budgeting production costs.

        * Illustration

          The use of illustration to visually communicate information (drawing, painting, photograph)

        * Typography & Type direction


          A foundation in graphic design: history, design, review and the proper use of typefaces, composition of text and images, designing pages with balance between various elements.

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