Master - Milan
The graphic design field is constantly developing. The professional areas and their specialization, the communication market and the market in which companies work, rise and evolve are changing. The technological scenario is constantly changing.
The Master in Graphic Design aims at training designers able to face a project under different point of views by risking their sensibility, their ability of distinguishing the important aspects of a problem and of producing strange and acceptable answers with and for others, as well as designers able to suggest solutions to meet the real requirements and contests in a different way.
This profession is not limited to a group of hyper-specialized people subject to the reference media; people working on the design project come from different contests and backgrounds, work in an integrated way in terms of exchange and cooperation, express the different skills according to a strategic cooperation plan and in view of a common project.
- Start date: November
- Language: Italian
As a matter of fact, the Master course is addressed to all those who studied communication, graphics and design and are looking for an advanced training to work in the field of graphics with ability and professionalism.
Methedology and structure
The Master course - with its 10-month duration (7 months in classroom + 3 for stage/field project) and part time attendance - allows becoming a professional in the communication field by developing managerial skills and a project culture rooted in the design history. But, most of all, it provides a method, a structure, and a process organized in a managerial way.
The master consists of three steps. The first step is aimed at acquiring the knowledge concerning the communication project culture, at strengthening the technical-instrumental skills, and at developing the basic research through a frontal teaching methodology, guided project lab and individual study. The teaching is assigned to experts and professionals of the different disciplines.
Classroom lessons alternate with Lectures held by experts invited to complete the teaching programme and with guided tours at graphic design studios and companies to closely know the work and the problems of real cases (guests of the past editions: Giacomo Callo, Elio Carmi, Gabriele De palma, Armando Milani, Maurizio Minoggio, Woody Pirtle, Pati Nunez, Michael Thomson, Simone Wolf).
The second step of the pathway – having a strategic-planning nature - aims at managing the communication project in all its steps and takes place in collaboration with companies and/or external organizations.
The last step of the Master course includes the stage/field project. Stages are realized as individual work periods - in Italy or eventually abroad – in one of the companies collaborating with IED. They last at least 3 months and allow the students to apply the developed tools and knowledge in a concrete experience by measuring with the professional procedure.
Alternatively to the stage, the students can be involved in a Field Project. It consists of a consultancy/cooperation project realized by a group of students led by a teacher who acts as project tutor, and lasts at least 3 months. The teacher supports the team during the management of the relationships with the company-customer, during the project development and during the final realization and presentation of the results to the company as in a real professional situation.
Carlo Branzaglia - Coordinator
He’s involved in design and innovation. He teaches at Academy of Fine Arts, Bologna, where he established the Graphic Design and Design Management programs, and Design Center Bologna. He’s also the coordinator of the Master in Graphic Design at Ied, Milan. He wrote several books (last one: Comunicare con le Immagini, third edition, 2013). The editor in chief in quarterly graphic design magazine Artlab; he is President of Adi, Emilia Romagna Delegation.
Alessandro Busseni - Coordinator Assistent
Carla Cesar Sergio
Activities in the Computer Labs allow the students to acquire both theoretical knowledge and practical skills necessary for the completion of each course. The Computer are equipped with OSX and Windows operating system, projector, printer, scanner and graphic pens. All the necessary software needed to develop projects and prepare for exams are already installed. Common areas located within the premises are equipped with WIFI connection.