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Master in Marketing Management

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Marina Cunha

Marina Cunha

Master in Marketing Management

  • Modalidade
    A ESERP dá o Master in Marketing Management de forma presencial.
  • Duração
    São destinados 9 meses para este master.
  • Certificado Oficial
    A ESERP, a Universidad Rey Juan Carlos e o Instituto Português de Administração e Marketing de Portugal são instituições que emitem diploma para este curso.
  • Considerações
    A Escuela Superior de Relaciones Públicas (ESERP) fica em Barcelona, na Espanha. Nesse mesmo lugar é dado o Master in Marketing Management. Ao fazer o Master in Marketing Management, o aluno sai preparado para analisar o mercado globalizado e realizar operações de sistemas de qualidade.
  • Dirigido a
    O Master in Marketing Management está desenhado para profissionais com nível superior e com formação em Marketing ou em áreas afins.
  • Área de atuação
    O profissional com qualificação em Marketing Management pode conseguir trabalhar em: Oi; Ogilvy; Oiltanking Terminais Brasil; Pfizer; Red Bull.

Comentários sobre Master in Marketing Management - Presencial - Barcelona - Espanha

  • Titulação
    1- ESERP

    Private Master in Marketing Management degree

    2- CAMILO JOSÉ CELA

    Own degree, Máster en Administración y Dirección de Empresas, especialidad en Dirección de Marketing-Comercial, (semi presencial modality).

    3- INSTITUTO PORTUGUÊS DE ADMINISTRAÇAO E MARKETING DE PORTUGAL*

    Private Master in Marketing Management Degree, in collaboration with ESERP Business School

    *The student must complete the correspondent academic students contents

    corresponding to the programs stipulated in the technological platform.
  • Conteúdo
    Objectives:

    Through the teaching, all performed by high qualified business experts, we get to prepare the student with the tools and necessary knowledge to take decisions in the enterprise, organization, business environment, while analyzing: markets globalization, operations quality systems, projects budget organization, sociological variables, strategic planning and productivity analysis, as well as the ethical principles that should be supported in any enterprise by its directors

    Admission:
    To have at least one of the following requirements:
    - University Diploma or
    - Accreditation of 3 years professional experience.

    SUJECTS
    • The Marketing Management in the company: organization.
    • Product Manager: policies design and implementation and Marketing Plan.
    • Products Strategy and Brand Positioning: globalization and decision making. Competitive Analysis.
    • Sales Forecasts: -Forenet- (System Specialized in Business Forecasts) Evaluation of the Innovative Products demand. Market Research.
    • Product quality, logistics and distribution.
    • Trade Fairs, Conventions and Congresses.
    • Customer Marketing: techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market.
    • Marketing in Industrial Companies and Service Companies.
    • Optimization of product margins. Price Policy.
    • Determining Global Commercial Budgets. Profits Maximization.
    • Strategic External Analysis: new markets, control of new distribution channels.
    • Analysis of the Consumer’s Behaviour.
    • Technological Innovation applied to Marketing.
    • Branding: managing the brand value. Strategy of brand portfolio.
    • Markets internationalization and globalization.
    • Social Responsibility Marketing: strategies.
    • Balance Scorecard: strategies design for the business management.
    • Business Game: managerial and executive business simulation.
    • Final Project: Strategic Business Plan.
    (*) Contents, order dates and materials might vary depending on academic schedule changes.


    Teaching Staff

    ESERP has a teaching staff that is distinguished by their professional experience tested in the several areas that are imparted. This allows the teachers to expose their subjects with full knowledge of the facts, in a real and operational approach. Likewise, teaching staff members are used to imparting sessions, using the most modern pedagogical methods, and they fill high positions in management for the most important national and foreign companies.

    Teaching staff members reconcile their teaching role with their business activity, through applied research, publication of books, articles, practical cases and technical notes.

Últimas visitas ao curso

"Sou formada em comunicação social e quero fazer uma pós em master in marketing management – Espanha. Eu gostaria de obter informações básicas do programa: qual o perfil do estudante. Quais são as exigências do programa e qual a carga horaria do curso? Quantas vezes por semana; valor médio a ser desembolsado, entre outras. "

Daiana para Master in Marketing Management

São Paulo

"Gostaria de obter informações acerca do curso de master in marketing management - espanha - exterior. Qual o período de duração? Quanto custa? Quando começa e em qual cidade as aulas são ministradas? "

Lydianne para Master in Marketing Management

Sergipe

"Gostaria de saber quando o curso é oferecido, duração, se emite certificado, pré-requisitos, se contempla acomodações e qual o custo?"

Regina para Master in Marketing Management

Rio de Janeiro

"Gostaria de saber se tem pós-graduação de educação física escolar nessa faculdade."

Valdir para Master in Marketing Management

Mato Grosso do Sul

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