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Master in Service Design

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Julia Moreira

Julia Moreira

Master in Service Design

  • Modalidade
    A Pós-graduação em Design de Serviços é oferecida na modalidade presencial em Barcelona.
  • Duração
    A Pós-graduação tem 6 meses de duração.
  • Certificado Oficial
    Ao ser aprovado, no final do curso, o aluno receberá um diploma oficial expedido pela IED Istituto Europeo di Design.
  • Considerações
    O Design de Serviços visa possibilitar uma experiência agradável ao usuário do início ao fim, a partir dessa premissa, o aluno aprende toda a base teórica necessária e é imerso no mundo do design de experiência através de práticas, palestras e planejamento e execução de projetos reais para empresas parceiras do IED Masters. O aluno trabalhará ao longo do curso com equipes multidisciplinares, o que os possibilita aprimorar o poder de auto gestão e desenvolverão a sensibilidade e uma visão crítica em relação às inovações no design de serviços e outros aspectos técnico-sociais que afetam a economia de serviços.
  • Dirigido a
    A Pós-graduação em Design de Serviços está dirigida a profissionais graduados que atuam nas áreas de design de produtos, design digital, design gráfico e design de interiores ou profissionais que trabalham em marketing, comunicação, sociologia, antropologia e pesquisa de mercado, tem interesse em inovação de serviços e experiência do cliente e sejam capazes de se comunicar em inglês.
  • Área de atuação
    Ao completar o curso, o profissional terá desenvolvido habilidades e poderá atuar como designer de serviços, designer estratégico, pesquisador de UX, pesquisador de design, estrategista de UX, pensador de design ou consultor de design thinking ou designer de experiência do cliente, desenvolvendo projetos em agências de comunicação e criatividade, em empresas ou como freelancer.
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Comentários sobre Master in Service Design - Presencial - Barcelona - Espanha

  • Conteúdo
    Service Design.

    Master Courses - Barcelona.

    The Master in Service Design allows future service designers to learn about different conceptual perspectives when designing a service. It is an opportunity for students to gain theoretical insight and to practice using specific methods and tools for each approach. Students are tasked with team projects and challenged with the entire process of creating a new service or transforming an existing one –  from research and conception to prototyping and preparing pilot interventions.

    The concept of Service Design refers to innovation in services from a human and systemic perspective by leveraging creativity and iterative processes. So, what exactly does a service designer do? These are some of their possible functions, depending on their professional background and the context they work in:

    - Orchestrating the various stages of a service to ensure a pleasant, seamless experience.
    - Detecting opportunities for new services and conceptualising systems that allow to co-create added value with users or even among multiple organisations.
    - Enabling various players to take an active part in defining new practices and narratives about value, both inside and outside organisations.

    Credits: 60*
    Duration: 6 month
    Attendance: part-time
    Language: English

    Description:

    Methodology

    The learning experience on this course consists in:

    Undertaking the practical and experimental development of real projects for companies selected by IED Masters.

    Understanding the theoretical framework and fundamentals of service design as a basis for decision‑making.

    Hearing about first‑hand experiences shared by teachers and guest speakers.

    The course tackles service design from three different perspectives in three team projects. Each project in the course goes through every stage in the design process.

    Objectives:

    To grasp the various conceptual perspectives of service design and be able to choose which one is most suitable for each design intervention.

    To test specific approaches, methods and tools while developing projects related to creating new services, evaluating and transforming existing services or implementing operational changes at the supplier level.

    To encourage an experimental attitude, efficient self-management and the ability to work on multi- and inter-disciplinary teams, as well as collaborating with users and other stakeholders.

    To foster sensitivity and a critical mind regarding the latest breakthroughs in service design and other social-technical developments affecting the service economy.

    Student profile:

    Professionals and graduates in product design, digital design, graphic design and interior design wishing to specialise in services.

    User experience experts looking to play a more strategic role.

    Professionals who work in marketing, communication, sociology, anthropology and market research and are interested in pursuing a career in service innovation and customer experience.

    Job opportunities:

    • Service designer
    • Strategic designer
    • UX researcher
    • Design researcher
    • UX strategist
    • Design thinker or design thinking consultant
    • Customer experience designer

    *Credits
    The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

    Subjects:

    Specific Module

        Service Design Specific Module
    • Insights Into Opportunity Areas and Existing Service Evaluation
    • Co-creation, Development & Evaluation of New Services
    • Service Business, Strategy and Culture
    • Master’s Final Project

    Common Module

        Service Design Common Module
    • Designing for the Many
    • Design Tour
    • Public Speaking
    • Portfolio and Personal Branding
    • Italian Design Culture and History
    • Design Process
    • Social Design and Sustainability

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