Master in Strategic and Creative Communication and Advertising
16 th edition
Start date: November | Duration: 500 hours | Language: Spanish
How advertising is done is changing deeply, and it will change even more in the years to come.
Advertising on television and traditional media has lost a great part of its influence and has become a sort of background noise in our lives; the huge agency, the traditional model that we know, is in the middle of process in which it will evolve… or die. Considering this context, it is time to open our minds to explore other options, which can go beyond 30 seconds on television, press pages and posters.
Now, the most creative campaigns (both in realization and strategic levels) are developed by small teams composed by professionals who work independently, surpassing the traditional separation between accounts and creation. They have been trained by professionals who know perfectly the path they are walking in, who are not scared of experimenting with any type of media, they are linked with specialists from any field (scriptwriters, computer specialists, engineers, artists,…) and they are people who use constantly, without any inhibition, new technologies in a completely experimental manner.
To have the necessary tools to control integral advertising and strategic creativity and their exclusive knowledge about leading technologies will distinguish clearly our students from other professionals in their context: guerrilla marketing, strategic planning, event creativity, media creative mix, etc.
At the end of the course, students will be capable of addressing advertising strategies and creativity in campaigns developed in the current environment, and they will be prepared to include the most original and efficient concepts in creativity and strategy, key factors to achieve success with any advertising communication today.
The structure of this course follows a theoretical and practical method, with Learning by Doing predominance. It is developed in three main areas: Strategy, Creativity and Project. The strategy
block brings all the necessary knowledge to conceptualize, program and execute a communication and advertising strategy. The creativity
block prepares students to use tools for conceptualization, design and writing to explore their creative capacity and apply it on campaigns. The project
is developed during the whole course from a real briefing from a collaborating Enterprise, and it is presented and defended in front of an examining board, where the client will be.
Professionals and graduates who want to boost their Foster their profile in marketing departments and advertising agencies (creative departments, accounts and planning)., communication departments, graphic studios, media agencies.
Students taking this course can develop their careers in the following areas:
- Marketing departments
- Creative department in advertising agencies (both on and off line)
- Agencies’ accounts department, strategic planning, advertisers marketing departments, freelances or entrepreneurs, etc.
Each Master is assessed by a specialist in the area, who has an active role in the studies plan development and contents in collaboration with the didactics department of the Master Area. The coordinator also supports the incorporation of specific teachers of the sector, as well as the relationships with enterprises and institutions from the knowledge area of the course.
Graduate in Advertising and PR at Universitat Autònoma de Barcelona, and in graphic design. He has been creative director and strategic planner for agencies as DDB Barcelona group, CP Communication Proximity, Ogilvy Barcelona, developing campaigns for clients such as Volkswagen, Audi, La Caixa, Telefónica, Osborne, Fira de Barcelona and Danone, among many others. He has won several international awards from the main advertising festivals, such as Cannes Lions, El Sol, Echo Awards, Best of Europe,... Nowadays is the director of the agency Remake and he works teaching in creativity and strategic planning fields in several universities in Barcelona, such as UAB, UOC, UPF and UPC.
: 500 hours
Teaching creadits 1
1 Didactics planning for all IED Master courses is ruled by criteria defined by the European Higher Education Area (EHEA). IED Master adopts a credit system which maintains the structure of the European Credit Transfer System (ECTS). IED Master solely issues schools’ private titles.
Monday – Thursday, from 18.30 to 22.30. There will be lessons some Fridays.