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Master of Design for Social Business

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IED Istituto Europeo di Design - sede Milão

Master of Design for Social Business - Itália

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Daniela Nogueira
Master of Design for Social Business
  • Modalidade

    As aulas do Master of Design for Social Business ocorrem na sede do IED de Milão.

  • Duração

    O curso do Master of Design for Social Business tem no mínimo 8 meses de duração.

  • Certificado Oficial

    O curso confere o título de Master of Design for Social Business.

  • Considerações

    Nos últimos anos, devido à crescente popularização da internet e em especial do comércio eletrônico e das mídias sociais, fizeram com que surgisse uma nova forma criar um negócio: o social business combina o trabalho envolvendo as mídias sociais e os negócios eletrônicos.

    O curso de Master of Design for Social Business oferecido pelo IED Milão tem como objetivo formar profissionais capazes de desenvolver estratégias de social business de maneira inovadora.

  • Dirigido a

    O curso de Master of Design for Social Business oferecido pelo IED Milão é dirigido a graduados que queiram trabalhar do desenvolvimento de projetos de Social Business, encaixando-se no perfil de profissionais de Marketing, publicitários, designers e profissionais da área da comunicação.

  • Área de atuação

    O social business é um mercado novo, que carece ainda de pessoal com formação adequada para desenvolver novos projetos e explorar as possibilidades desse conceito.

    O profissional que cursar o Master of Design for Social Business poderá em pouco tempo entrar nesse mercado de trabalho, atuando na parte de marketing de empresas e agências de publicidade.

  • Salário estimado

    Os salários para profissionais das áreas de comércio eletrônico podem chegar a ser bastante altos. Um gerente pode ganhar entre 13 mil e mais de 20 mil reais mensais.

Master of Design for Social Business - Itália Comentários sobre Master of Design for Social Business - Itália
Conteúdo:
DESIGN FOR SOCIAL BUSINESS



Duration: 8 months | Language: English

Prof. Muhammad Yunus states "By defining entrepreneurship in a broader way we can change the character of capitalism radically".
Design for social business redefines and researches how design process and designing methods have to change and adjust in order to fulfill the premise serving social business for the bottom of the pyramid. Students will do design research and supporting methodologies as Ethnography, Semiotics and appropriate Discourse Analysis, to develop tools which can allow to innovate within the social business segment and creatively with business, culture and society.
Suitable Candidates
Open-minded applicants from diverse academic and industry backgrounds, who are interested in design for social business where innovation will happens in the future.  People characterized by their desire to extend their thinking and design by engaging.

DESCRIPTION


D4SB is an Master course comprehending 60 ECTS which demands that students to devote 30 hours per week to their studies, for 30 weeks per year, covering at least 8 month of study.
The focus of this master course is on developing practitioners who can identify and develop, strategic and innovative designs for social business, and who are comfortable working in collaborative, multi-‐disciplinary and multicultural contexts.
The graduates of this course will have developed an international perspective, will have visited the environments they design for and will have understood how design will have to shift to serve developing countries as well. Our graduates will also be able to translate between the discourses of design, the adjacent business and have developed the skills to focus creativity.
Graduates of the course will be highly attractive to potential employers in business sectors who have already indicated that there is a need to generate new business models, products and services, which serve the poor. This course will help graduates develop careers in areas like innovation design, strategy design and business development, brand/product and social enterprise development.

Course contents

• learning strategies to generate social business
• understanding business model and the social business idea
• team work, problem solving and opportunity development;
• developing your entrepreneurial spirit
• learning intensively about the needs for the BOP (bottom of the pyramid)
• Critical discourses, design discourse that are appropriate to particular research questions;
• creative risk taking and experimentation, reiteration and learning from failure
• defining, analyzing and critically evaluating the characteristics of successful designs
• applying systematically tools, methodologies, key theories and critical discourses, to formulate responses to particular research questions;
• negotiating the adoption of innovative propositions within
• managing resources to achieve innovative results;
• identifying and developing innovative designs and adjacent innovations
• locating, evaluating and articulating the value of your activities and outcomes in terms of social business


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