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Master of Fashion Experience

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Master of Fashion Experience - Itália

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Aimèe Santiago
Master of Fashion Experience
  • Modalidade

    As aulas são presenciais.

  • Duração

    Possui 1 ano de duração e é realizado em tempo integral.

  • Certificado Oficial

    Ao final do programa o IED emitirá um Diploma ao egresso.

  • Considerações

    O Master of Fashion Experience que o IED oferece está dividido em 2 partes, sendo a primeira uma introdução que visa aprofundar o estudo de conceitos técnicos, de metodologia e de ferramentas tanto da parte criativa quanto da estratégica. Em seguida o aluno poderá escolher a área que pretende se especializar podendo optar entre a área criativa ou a de estratégias de mercado.

    A área criativa permitirá o profissional desenvolver temas como o design de moda (esboços, técnicas e personalização de design), a realização de laboratório do modelo, o campo de costura, bem como o desenho em tecidos usando o Photoshop e o Illustrator.

    A especialização estratégica tem como objetivo estudar os mecanismos de trabalho, bem como a organização e gestão de uma empresa de moda.

  • Dirigido a

    O curso pode ser realizado por profissionais treinados em diferentes áreas do design e da moda e por quem deseja atualizar e melhorar os seus conhecimentos, a fim de chegar a um perfil mais profissional completo, incluindo técnicas multi-disciplinares.

  • Área de atuação

    O mercado da moda está em constante expansão e oferecendo cada vez maiores e melhores oportunidades para profissionais especialistas.

Master of Fashion Experience - Itália Comentários sobre Master of Fashion Experience - Itália
Conteúdo:
Fashion Experience
Start date:
January 2012 | Duration: 12 months - Full time | Language: English


The Master Course in Fashion Experience offers a complete preparation to get close to the complex universe of fashion.
The Master Course in Fashion Experience ensures a steady cultural training in order to understand fashion as a social system and an historical style.

It also deals with the contemporary fashion system as  creative, communicative and strategic process, as common ground for different languages (video, photography and art), as trend development, and as design methodology.

Target

The Master is addressed to those who were trained in fields different from design and fashion and to those who want to update and improve their knowledge in order to reach a more complete professional profile including multi-disciplinary skills.

Description

During the training, the student will have the chance to choose – according to the developed skills and the acquired competences - to follow a pathway oriented to design that aims at developing personal stylistic creativity and identity (from the initial concept to the end product) or, alternatively, to focus on the study of fashion as company strategic process by facing subjects and issues linked to marketing and communication.

The Master Course in Fashion Experience is divided into two areas.

The first one is an introduction and aims at expanding technical, instrumental and methodological concepts both from a creative and from a strategic point of view.

Contents are structured in order to offer the students a cultural elaboration that will give them the right historical viewpoint according to which it is possible to understand fashion and its evolution from the nineteenth century to date, especially with reference to the costume and art developments.

At the same time, the student of the Master Course in Fashion Experience will have the opportunity to approach fashion as a system of trends, economic mechanisms and communication strategies by learning the principles of fashion marketing and fashion sociology as well as of the history of the Made in Italy and of the related production and distribution processes.

Besides this pathway, the students will learn to use Photoshop and Illustrator, some basic concepts of material technology and textile production as well as the most correct design methodology by applying the right tools and processes (from the concept to the research up to the end product).

In the second part of the Master Course in Fashion Experience, the student can choose his own pathway.

The creative specialization develops subjects such as the fashion design (fashion sketch, technical design and design personalization), the laboratory realization of the model, the couture field (men’s and women’s) as well as the drawing on fabrics by using Photoshop and Illustrator.

The strategic specialization aims at studying the working mechanisms as well as the organization and management of a fashion company.

Moreover, the Master Course in Fashion Experience focuses on the management of the fashion brand and the production processes through studies concerning the feasibility and the reproducibility of the fashion product at industrial level with a cost/prize analysis.

Teachings

CULTURAL AREA
  • COSTUME LAB
    Study of the costume history, style developments and processing tech- niques in different historical periods with reference to social and cultu- ral contexts. Analysis of a defined period and laboratorial experience in order to reproduce an element or a “look” belonging to the wardrobe of the studied period.
  • FASHION COMMUNICATION PROJECT
    Analysis of the main professional profiles and communication proces- ses and tools of the current fashion system, from the advertising to the publishing, from the Web to the events organization. Project applica- tion: what is a communication plan?
  • FASHION MARKETING PROJECT
    Study of the theoretical elements and the main marketing analysis tools within the fashion field. Knowledge of the main market research methods and techniques and their project application according to the company brief: what is a marketing plan?
  • FASHION PUBLISHING
    History and analysis of the fashion publishing from the printed word to the Web. The course includes the reading and study of the main inter- national newspapers, the most known blogs and the most famous on- line magazines.
  • FASHION SYSTEM
    The fashion product: from the pipeline concept to the specifi c featu- res of textile districts, study of the production and distribution logics, analysis of the main phenomena in the contemporary fashion industry.
  • HISTORY OF ART
    The course analyses the main modern and contemporary artistic cur- rents, facing cultural and social aspects as well as evaluating their im- pact on collective imaginary.
  • HISTORY OF FASHION
    Objective of the course is an in-depth analysis of fashion as a historic phenomenon, starting from its elementary meanings up to the growth of the stylistic codes of the 20th century and concentrating on the deve- lopment of the so called style avant-gardes, emerging figures and rising fashion weeks. A part of the course will be dedicated to the analysis of the editorial scenario and of on-line specialised sites.
  • METHODOLOGY AND RESEARCH
    Acquisition of efficient study and research methods in order to tackle the different project steps. Development of the ability to observe rea- lity; definition and understanding of signs and processing of them as basic elements of a project.
  • SOFTWARE
    Adobe Photoshop and Illustrator, Flash Training for the most popular software used for retouching, image management, drawing and moving images. A preparatory course in IT will be available.
  • TEXTILES
    Analysis and study of the natural and man-made fibres as well as yarns: general features, classifications, production typologies and methods.
  • TREND BOOK

Creative Pathway
  • FASHION DRAWING
    Study of the human form and its graphical depiction, stylized and for- mal fi gures. Illustrative techniques and rendering. Elements of techni- cal drawing for clothing
  • FINAL PROJECT
    Realization of a clothing collection from the idea to the sketch, from the product to its communication by focusing on the relationships with the market reality, the most creative aspects and the technical elements re- lated to feasibility and reproducibility
  • KNIT LAB
    The knowledge of yarns, machines and working techniques through theoretical lessons and lab experiences as a starting point to face de- sign and production of a knitwear collection.
  • PATTERN MAKING
    The course is articulated in lab experiences aimed at the learning and comprehension of the main ailoring techniques as well as of the main basic notions for the production of patterns.
  • TEXTILE DESIGN

Strategic Pathway
  • BRAND MANAGEMENT
    Creation, management, development and protection of the brand. The “value chain” of brands. How to position, communicate and strengthen the company brand by creating a distinctive brand identity. The con- cept of brand-extension. The concept of brand equity, the brand as a financial tool.
  • FASHION INDUSTRY GENERAL MANAGEMENT
    Study of the management of a company working in the fashion field in order to highlight its organization, structure and main business proces- ses as well as its professional profiles and the relationships with the dynamic reality of the fashion system.
  • FINAL PROJECT
    Realization of a marketing or communication plan in the fashion field by following a company brief and by interpreting it according to the market reality and the current trends.
  • PRODUCT MANAGEMENT
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