Fashion Events and PR
Summer and Winter courses - Florence
Develops the essential skills and techniques to create and design professional fashion events.
Students will learn how to merge the use of public relation strategies, fashion communication and event planning in order to stage an actual fashion event as their final project for a partner company.
- Start date: July
- Language: English
Schedule: This course meets Monday to Thursday with morning and afternoon sessions for a total of 75 contact hours.
Level and Pre-requisites: Introductory course; no previous studies within the field are required. Skills such as basic visual communication such as computer graphics, and basic photography are useful. Students are encouraged to familiarize themselves with the major themes that will be presented:
Milan Fashion Week, Italian Designers , Italian Fashion Reading ListLearning Outcomes
: Expose students to public relations professionals and through site visits to media events and guest lectures; Develop a mastery of fashion communication techniques and production of press releases and invites. Design and execution of a fashion inspired public relations event in Florence; Application of fashion event management principles as part of the pre and post production stages as part of the final project.Topics Covered
: Principles of public relations, fashion communication and writing, event planning and management, branding use of public relations via press kits, corporate sponsorship as well the use of technology and media (new and traditional).Faculty
Gabriele Goretti - Coordinator
Architect, designer, senior researcher in fashion design strategy and luxury goods market. Senior researcher within joint research Labs between Academia and advanced craftsmanship SMES. PhD in Industrial design, his professional profile is focusing on relationships between design strategies and advanced manufacturing processes. Moreover his research is focusing on product values communication through design-driven innovation based on technology innovation and traceability.