Food, Wine and Tourism Communication.
Summer and Winter courses - Turin
Italy is the perfect laboratory to explore and experience first-hand the importance of communication for tourism and gastronomy. This unique program covers the fundamental principles and communication techniques used in the advertising, promotion and marketing for tourism and the culinary arts (specifically wine and food) in the Northern Italian region of Piedmont. The multifaceted city of Torino will serve as the base to explore these themes in a region rich in cultural and gastronomic heritage.
Torino as a city has re-branded itself as a cultural destination following the 2006 winter Olympics that helped to transform this often times stereotypical industrial center.
- Start date: June
- Language: English
Description:
Schedule: This course meets Monday to Friday with morning and afternoon sessions for a total of 75 contact hours.
Level and Pre-requisites: This is an introductory course, no previous studies are required. This program is aimed at students and young professionals in the field of hospitality, marketing and tourism industries as well as people with a passion for Italian gastronomy.
Learning Outcomes: This program combines time in the classroom, site visits, evening “tasting “ dinners”, talks with industry professionals as well as evening writing and brainstorming sessions with the class tutor to form an innovative, unique and intensive experience. Participants can expect to be writing, photographing, eating and tasting on a full-time basis. Students will be tasked with diverse looking and reflective exercises to carry out in evaluating what they are seeing while confronting it with what they are learning in the classroom.
Topics Covered: Piedmont and Torino as a tourist and gastronomic destination; Wine and local traditional foodstuff traditions and production in Piedmont, territorial marketing, Made in Italy (concept, branding and globalization), Food & Wine and media, food photography, slow food, local and organic production, local traditions and selling techniques. Culinary and hospitality marketing, advertising and communication techniques.
Faculty:
Roberto Maria Clemente
He works in the field of visual communication and design.Founder of the creative studio Beautiful and the style magazine Label, where he has been art director. He is responsible for branding and communication projects for companies and institutions, with particular attention to the cultural and social aspect.He teaches Magazine Design and History of Graphic Design at the Nuova Accademia di Belle Arti (NABA) in Milan.He is also a member of the avantgarde band Larsen.
Marco Polacco
Graduated in Graphic Design at the Istituto Europeo di Design of Turin, he is now a Digital Project Manager at the Undesign studio. In the last two years he has been working on various digital projects, including: Strategic Turin, several projects in online magazines for Slow Food, digital rebranding business websites and B2C. It also deals with Social Media Management, managing different social campaigns from writing content to the strategic planning of communication.
Ivano Piva
Professional photographer since 1985, he has been involved in photography for commercial companies and agencies. Collaborates with the IED since 2003. He prefers the simplicity in communication.
Mario Fassio
Copywriter and Content manager. He is partner of the network Semplice! Comunicazione.Graduated in Economics and Business, he is responsible for devising concepts and words for advertising and copywriting for communication (brochures, press releases, web pages, multimedia, publishing initiatives). Alone or in collaboration with other creative professionals, he works for direct clients (companies, local authorities, foundations) and for various communications agencies.He teaches and Copywriting Techniques Writing IED of Turin.
Michele Bortolami
Co-founder and creative director of the studio Undesign.Since 2003 he deals with the design of the coordinated identity systems for companies and institutions, with particular attention to the aspects related to graphic design. In addition to his professional activities for individuals and companies (Enel, Autostrade per l’Italia, Slow Food),he is dedicated, on the one hand, to operations of "transmitting the culture of the project" (curatorship project AfterVille for UIA Torino 2008, project of visual identity for the exhibition "Artieri domani. Il Futuro nelle Mani " for the 150th anniversary of the Unification of Italy, identity of the MEF Museum Ettore Fico) on the other to what which was once defined as "graphic utilities" (Viral Campaign " Facciamolo Adesso", communication ILGA Europe Turin in 2011, Creative Generation Campaign for the Society of Sanpaolo).Since 2012 he is a member of the National Commission of ADI DESIGN INDEX for the Observatory Theme on Visual Design and from 2014, together with Tommaso Delmastro, coordinator of the Three Year Course of Graphic Design at IED Turin
Tommaso Del Mastro
Creative director of the studio Undesign, founded with Michele Bortolami in 2003. He deals with the design of the coordinated identity systems for companies and institutions, with particular attention to aspects related to graphic design. In addition to his professional activities for individuals, he is dedicated on one side to the one that used to be defined as "graphic utilities" (image of the Turin Pride, calendar CISL Vicenza, communication for “Ministry of Fear” in San Salvario neighborhood in Turin, visual identity project for Bottega Reale at Racconigi Castle); other operations of transmitting the culture of the project (project and magazine "AfterVille" guide Turin Tour, draft project of the newspaper "Artieri domani"). With Undesign he has been recently invited to exhibit (November 2009 - January 2010) with a selection of works at the Triennale in Milan at the exhibition “Spaghetti Grafica” organized by the Ministry of Graphics with the Triennale Design Museum. With Michele Bortolami he is the coordinator of the Three Year Course of Graphic Design at IED Turin from the year 2014/15.
