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Summer Course in Packaging Design

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IED Istituto Europeo di Design - sede Barcelona

Summer Course in Packaging Design - Barcelona - Espanha

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Julia Moreira
Summer Course in Packaging Design
  • Modalidade

    A modalidade do curso promovido pelo IED Barcelona é presencial.

  • Duração

    O programa tem duração de 4 semanas.

  • Certificado Oficial

    Após concluir o curso de verão, o estudante receberá um certificado emitido pelo IED Istituto Europeo di Design.

  • Considerações

    A principal função do mercado de consumo é suprir desejos e fazer com que o consumidor sinta que pertencente a um grupo. Por isso a estética e a visão que temos do produto hoje em dia, faz toda diferença.
    O Curso de Verão de Design de Embalagem, foi pensado para capacitar profissionais a desenvolver estratégias de funcionalidade e embalagens para atender as necessidades do mercado atual.

  • Dirigido a

    O curso está pensado para estudantes e profissionais de comunicação, design industrial, design gráfico e marketing que queiram conhecer mais sobre o design de embalagem.

  • Área de atuação

    Os profissionais poderão trabalhar como designer de embalagens em empresas, agências de criação ou como freelancer.

Summer Course in Packaging Design - Barcelona - Espanha Comentários sobre Summer Course in Packaging Design - Barcelona - Espanha
Conteúdo:
Packaging Design.

Summer and Winter Courses - Barcelona

Introduction
.

Packaging is the name used to refer to the wrappers, containers and labels of commercial products. In increasingly competitive markets, packaging is a concept that is gaining in importance and innovation in this area is becoming a very important factor in differentiating products.
Packaging surrounds, protects, transports, communicates and attracts. It must also have certain characteristics, such as being appropriate for the proper storage of the product, being made of specific materials, and, at the same time, being environmentally friendly.
The Summer Course in Packaging Design aims to train professionals with an ability to communicate the characteristics of a product both formally and graphically. These professionals are able to design with a social conscience and respect for the environment and to anticipate needs and meet them in some way.
  • Credits: 10*
  • Duration: 4 weeks
  • Attendance: Part-time
  • Language: English

Objectives.
- To understand packaging, its history and its relationship with our everyday lives through design.- To learn to innovate in the area of packaging.- To understand and apply ethical environmental commitments to packaging projects.- To acquire a methodology for creation, definition and execution.- To understand the job of Art Director and/or Packaging Director.- To analyse a variety of containers and packages at the structural level and define which is most appropriate for each project.- To study the application of graphics to containers, packages and branding in packaging.- To understand how each step in the design process and its execution is managed. Methodology.
The Summer Course in Packaging Design combines an individual exercise (1 per week) with a group exercise (4 weeks) and a visit from experts in this field.
The course is divided into four blocks: Art Direction, Volume Design, Graphics and Management.
It includes Master Classes on the following topics: Branding/Visual Identity for packaging, Sustainability in the Container and Packaging field.
Volumetric and structural design (bottles, dispensers, pouches), notions of engineering for packaging design and pre-press (transferring ideas to the desired quality, printing). Student's profile.
Students and professionals in Communications, Industrial Design, Graphic Design and Marketing and those interested in packaging design in general, who wish to specialise in the field of containers and packages.
It is indispensable to know the basics of technical drawing and image processing. Coordinator.
IÑAKI REMIRO
Design Consultant and Professor
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