Conteúdo
Goal:
This Master aims at forming the Fashion Marketing Manager: a professional in charge of implementing and running the strategies on behalf of a company, drafting and enforcing the marketing plan with the Chief Executive and the Communication Director.
A professional able to interpret the economical scenario, to anticipate and analyse the changes incurring in the Fashion System, to evaluate competitors’ strengths and shortcomings, to segment and monitor the market, to choice distinctive competitive positioning, that allows to build the brand awareness and achieve a better performance concerning market, image and financial-economical results.
Program:
The educational specialisation in Product Management allows to deal with the development and management of a range of products from the point of view of the Product manager, following the entire development process of collections and interacting with the creative office, the pattern making labs, the production division or the sales offi ce. Particular attention is paid to the specific features of Luxury products.
