Thanks to its several functions (i.e. to contain, to protect, to inform and to have products recognized) and to its technical features, packaging can be considered a unique product. Moreover, it is a design object that meets advertisement and communication requirements and that plays a strategic role for the product and its brand. Hence, starting from the second half of the 20th century, the attention paid to its design has rapidly increased and the “packaging product” has become the subject of increasingly detailed studies carried out by sociologists, artists, and economists as well as by the authorities responsible for the environment protection.
The Master course in Packaging Design - now at its 6th edition - aims at offering a training pathway to graphic designers and designers who want to improve their professional skills and their ability to face new production and communication frontiers in packaging design.
The approach of the training pathway is to offer a new interpretation of packaging by paying particular attention to its environmental impact, to the marketing and to the sociological, artistic, and economic studies related to the complex role that this field has played in the last few years.
The Master course is addressed to graduates in Design, Graphics or similar degree courses, holders of a diploma from private university-equivalent schools and professionals with at least two years of experience in the field.
The Master course framework is the area of the design methodology consisting in three Main Projects that have different objectives and increasing complexity. They are developed in partnerships with Companies that define the project scope and control the project development up to the final presentation. For this edition of the Master course, the three Main Projects will concern:
1. Paperboard Packaging Design
2. Cosmetic Packaging Design
3. Food Packaging Design
At the same time, courses aimed at developing the project realization and communication techniques as well as courses aimed at enriching the students’ culture are organized in the following areas:
• knowledge area, to expand on cultural subjects that will be essential in professional life;
• expression area, to improve all expressive tools required to design and present a project up to the customer management;
• experimentation area, to experiment the acquired material and sensorial scenarios on the project.
Moreover, IED organizes several visits to industrial sites, field-related fairs, places of thought, cultural exhibitions and contributions of professionals concerning the developed projects.
Students can improve their knowledge of the learned methodological process by participating in workshops – project events shared by all Master courses – that do not deal with pure teaching subjects but that focus on cross-boarder topics, such as brand design and food design.
Attendance and Duration
one year, full timeAttendance:
compulsory, from Monday to FridayLanguage:
Applicants are selected by assessing their curriculum vitae (accompanied by a motivation letter) and their projects portfolio. The admission is defined by the Master course Coordinator. Moreover, applicants will be interviewed in English, too, in order to assess their language knowledge.Partnerships:
the companies that collaborated to the previous Master course editions are listed here below:
- Beierdorf Nivea
- Campari Soda
- Camping Gas
- I Guzzini
- Ilti Luce
- Kenwood Italia
- Nikon Italia
- ST Gobain
- Versace Casa
- 3M Italia